popchips™ and their president of pop culture embark on job search with Monster.com

SAN FRANCISCO, Feb. 16, 2011 /PRNewswire/ -- popchips™ and their President of Pop Culture, Ashton Kutcher, have teamed up with Monster.com to find a Vice President of Pop Culture – a one-year, paid term, working for popchips, the innovative snack food company.

The newly appointed VP will be paid a $50,000 salary, and will work with popchips and Kutcher to carry out defined duties, including:

• Creating unique digital content
• Participating on popchips' social media channels
• Serving as popchips' on-location reporter at three top pop culture events around the U.S.

Through March 2, VP applicants have an open platform to apply for the position by submitting a short candidacy video on the popchips Facebook page, showing their ability to creatively connect social media and pop culture.  Fans will then have the opportunity to vote for the applicant they think will be the best VP.  Ultimately, Kutcher and popchips will be involved in the final hire, and will appoint the VP the week of March 14, 2011.

"We're excited to find a talented candidate to further support our integration into pop culture, and to work with our team and Ashton, one of the most creative, trendsetters in Hollywood, and a leader in new media," said popchips CEO Keith Belling. "One caveat – must love snacking."

Kutcher has held the president of pop culture position since June 2010, helping oversee social media and creating imaginative content for the pioneers of the popped chip snack.   As the brand's digital reach and presence in pop culture continues to thrive, Kutcher and the popchips team see the need for a VP to support their efforts, and have teamed up with Monster.com to help find the kind of talent that can take these initiatives to the next level.  

"Every day, millions of people rely on Monster to match them with opportunities that inspire and challenge them," said Monster.com Global CMO Ted Gilvar.  "popchips turned to Monster to help them find the best possible candidate for a really cool job, and we look forward to helping them find a great match."

Submissions can be entered on Monster.com at the following link http://Monster.com/AshtonsVP or on Facebook at http://www.facebook.com/popchips

About popchips™

popchips ™ are an all-natural line of popped chips with all the flavor and less than half the fat of fried chips.  popchips, inc. was formed in 2007 to bring new flavor and real innovation to the snack aisle. Thanks to the magic of popping, popchips offers a snack so tasty and crispy that you won't even notice it's (we hesitate to say) healthier. For more information about the company and its products, pop over to popchips.com, become a fan on facebook or follow us on twitter.

About Monster Worldwide

Monster Worldwide, Inc. (NYSE: MWW), parent company of Monster(R), the premier global online employment solution for more than a decade, strives to bring people together to advance their lives. With a local presence in key markets in North America, Europe, and Asia, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally. Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers. Monster Worldwide is a member of the S&P 500 Index. To learn more about Monster's industry-leading products and services, visit www.monster.com.

SOURCE popchips

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