NEW YORK, March 7, 2016 /PRNewswire/ -- The Asia Pacific Wheat Protein market was estimated to be USD XX billion in 2015 and expected to reach USD XX billion by 2020 at a CAGR of XX% during the forecasted period 2015-2020. Wheat Protein is the water-insoluble complex protein fraction separated from wheat flours and commonly available as cream colored, free flowing powder in the market. Wheat Protein performs various functions like film formation, foaming, whipping, aeration, adhesion, and dough conditioning, tenderizing and structure enhancement.
Asia Pacific is expected to be fastest growing region due to its raising population, overall growth of the economy, changing demographics in terms of consumer life style, increasing awareness on low calorie and nutritional food and booming food and beverage industry. Despite of healthy volume growth, wheat protein is struggling to capture the market share due to heavy demand for competitive products, growing prominence for gluten free products, less consumer awareness of non-soy proteins and restricted supply of raw materials.
The market is segmented into hydrolyzed wheat protein and wheat protein isolate. Wheat protein isolate accounts the major market share with growing demand in the food and beverage industry. And the market finds its major applications in bakery, confectionary, sports food and functional food as dough binder, nutrient supplement, processing aid and thickener. Bakery product accounts the major share among the applications.
India and china are the major markets in the Asia Pacific region due to the raising population and growing economy and improved life style are some of the major factors that are contributing in the growth of the market. The major players in the market are Cargill Inc., Roquette, Manildra Group, and Anhui Ruifuxiang. To increase the market share the major players are focusing on market growth and consumer demand therefore concentrating on new product varieties of weight management foods and new R&D methods to improve the protein delivery.
Key Deliverables in the Study
Market analysis for the Asia Pacific Wheat Protein Market, with region specific assessments and competition analysis.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market.
Extensively researched competitive landscape section with profiles of major companies along with their market shares.
Identification and analysis of the macro and micro factors that affect the Asia-Pacific Wheat Protein Market.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
Insights on the major regions in country where this industry is blooming and to also identify the regions that are still untapped.
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