PR Newswire: news distribution, targeting and monitoring
2014

Asian Le Mans Series Partners with RacerLink for Social Media Promotion

Share with Twitter Share with LinkedIn

TOKYO, Jan. 31, 2013 /PRNewswire-iReach/ -- The Asian Le Mans Series will join forces with RacerLink to promote its racing series through Facebook, racerlink.com and Weibo. The social media effort will complement the traditional media partnerships with ESPN STAR Sports and Eurosport Asia-Pacific.

Mark Thomas, S2M Managing Director and promoter of the Asian Le Mans Series: "I am delighted for the Asia Le Mans Series to have selected RacerLink as our partnership for social media. We deem social media to be a key element of our marketing strategy, and RacerLink, with its fanbase and infrastructure is a logical partner."

Michael Kim, President and CTO of RacerLink: "It is a great honor to be linked to the Asian Le Mans Series to help promote the brand. Our goal is to assist Asian Le Mans reach its brand potential in Asia as it has in Europe."

Description

RacerLink is a multi-channel, content delivery platform with presence on Facebook, Twitter, Pinterest, Web and Mobile. RacerLink has the largest and the most active racing fan community on Facebook; it has 1.4 million fans and is currently growing, with more than 100,000 new fans every month.

Every week, article posts are viewed, shared and commented by millions of fans. Articles are viewed as many as 15 million per week; along with 200,000 people interacting by Liking, Sharing or Commenting on posts. Around 50% of users are in Asia; with 60% are between ages 18 and 24 Years old.

In the near future other agreements with additional media partners will be announced.

The 2013 Asian Le Mans Series (AS LMS) will consist of six races (three events in China and one in each of South Korea, Japan and Indonesia) with each race lasting three hours. AEOCL is the operating entity of the organization of the Series.

For more information, please contact Asian Le Mans Series at markthomas@s2mgroup.com.cn or RacerLink at mike@racerlink.com. You can also visit www.asian-lemans-series.com or www.racerlink.com

Media Contact: Michael Kim RacerLink, +82-10-9633-3555, mike@racerlink.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE RacerLink



RELATED LINKS
http://www.racerlink.com

Featured Video

Journalists and Bloggers

Visit PR Newswire for Journalists for releases, photos, ProfNet experts, and customized feeds just for Media.

View and download archived video content distributed by MultiVu on The Digital Center.

Share with Twitter Share with LinkedIn
 

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

 
 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

 
 

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.

 
Area to test

Online Member Center

Not a Member?
Click Here to Join
Login
Search News Releases
Advanced Search
Search
  1. PR Newswire Services
  2. Knowledge Center
  3. Browse News Releases
  4. Contact PR Newswire
  5. Send a News Release