Ask Jeeves Announces General Availability of Ask Jeeves Sponsored Listings

Aug 15, 2005, 01:00 ET from Ask Jeeves, Inc.

    OAKLAND, Calif., Aug. 15 /PRNewswire/ -- Ask Jeeves, Inc., a leading
 provider of information retrieval technologies, brands and Internet
 advertising services, today announced the general availability of Ask Jeeves
 Sponsored Listings. Available to existing Ask Jeeves advertisers since August
 1st, Ask Jeeves Sponsored Listings is a new search advertising product that
 allows advertisers to more effectively purchase, manage and optimize campaigns
 on Ask Jeeves ( and its advertising syndication network. Ask Jeeves
 Sponsored Listings has replaced the Company's Premier Listings product with an
 open-auction system that provides easier access for a diverse range of search
 advertisers. Advertisers will receive premier placement on Ask Jeeves above
 Google AdWords, which will also continue to be distributed on Ask Jeeves. Ask
 Jeeves Sponsored Listings is available immediately at .
     "The new Ask Jeeves Sponsored Listings system will be a welcome addition
 to the search advertising marketplace for several reasons, one of which is
 direct control over placement on Ask Jeeves," said Dana Todd, founding partner
 of SiteLab International, Inc, a full service interactive agency offering
 integrated marketing and engineering services designed to build brand
 awareness and online market positioning. "In addition, the system will enable
 advertisers to purchase visibility on Ask Jeeves and its syndication network
 at current market price, an improvement over the previous product which
 involved a fixed price for the entire contract term."
     Key advertiser benefits include:
     -- Premium placement on Ask Jeeves and its syndication network
     -- Low spend minimum that enables both large and small advertisers to
        purchase search advertising via a self-service system
     -- Increased visibility into campaign performance, enabling more effective
        management of campaigns
     "The quality of Ask Jeeves unique search traffic, coupled with its
 extensive reach and unparalleled customer service consistently brought Ask
 Jeeves' advertising products into the advertising mix for our clients," said
 Ron Belanger, vice president of search and affiliate marketing of Carat
 Interactive, a communications agency providing online marketing and internet
 consulting services. "Now, with the increased visibility and campaign control,
 streamlined interface and premier placement that the new automated Ask Jeeves
 Sponsored Listings offers, we are aggressively buying into the new system and
 rolling out the program to our entire portfolio of advertisers."
     "Our existing advertisers have embraced the new Ask Jeeves Sponsored
 Listings with overwhelming enthusiasm, increasing their budgets and total
 number of listings," said Paul Gardi, executive vice president and general
 manager of IAC Advertising Solutions. "We look forward to now extending the
 product to an even broader base of advertisers."
     Customers can contact IAC Advertising Solutions at 877-453-3837 or via
 email at
     Ask Jeeves expects to launch Ask Jeeves Sponsored Listings on
 within the next 12 months.
     About Ask Jeeves, Inc.
     As the 7th largest global web property (ComScore Media Metrix, June 2005),
 Ask Jeeves Inc. delivers world-class information retrieval products through a
 diverse portfolio of Web sites, portals and downloadable applications. Ask
 Jeeves' search and search-based portal brands include:  Ask Jeeves (, and, the Ask Jeeves Japan joint venture (, Ask
 Jeeves for Kids (, Bloglines (, Excite (,
 iWon (, My Way ( and Fun Web Products (
 Additionally, Ask Jeeves owns proprietary search technology Teoma, as well as
 natural language processing, portal and ad-serving technologies. Ask Jeeves
 generates revenue from advertisers seeking to reach the company's broad-based
 online audience. Founded in 1996, Ask Jeeves became a wholly-owned business of
 IAC/InterActiveCorp (Nasdaq:   IACI) in July, 2005. Its headquarters are located
 in Oakland, California, with offices throughout the United States, as well as
 in Europe and Asia. For more information, visit or call
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 Of 1995
     This press release contains "forward looking statements" within the
 meaning of the Private Securities Litigation Reform Act of 1995. These
 forward-looking statements include statements relating to IAC's anticipated
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     NOTE: Ask Jeeves,, Teoma, MyJeeves, My Way, iWon, Excite and
 Bloglines are trademarks or registered trademarks of Ask Jeeves, Inc.

SOURCE Ask Jeeves, Inc.