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Ask Jeeves Increases User Satisfaction by 25 Percent Following Integration Of Teoma Search Results on Ask.com
EMERYVILLE, Calif., Jan. 9 /PRNewswire-FirstCall/ -- Ask Jeeves Web
Properties, a division of Ask Jeeves(R), Inc. (Nasdaq: ASKJ), announced today
that it has successfully completed the integration of Teoma search technology
into Ask Jeeves (Ask.com), the 17th largest Web property according to Nielsen
Net Ratings. Teoma, which was acquired by Ask Jeeves in September 2001, is a
next generation search technology that uses advanced algorithms and
Subject-Specific Popularity(SM)* to generate more relevant and authoritative
results on the Web. Teoma search technology, combined with Ask Jeeves'
extensive audience reach and user-friendly interface, will help to solidify
Ask Jeeves' leadership position as a top search property.
Since introducing the results last month, Ask Jeeves has seen a 25 percent
increase in the number of times a user selects a search result on the Ask.com
results page. Site abandonment has also decreased by 15 percent. Teoma search
results on Ask.com are featured under the heading "You may find my search
results helpful."
"The immediate results we've seen on Ask.com have been outstanding. By
improving our search capabilities we can increase our user frequency and
loyalty. When combined with an effective monetization strategy, this
ultimately should result in increased revenue for the company," said Steve
Berkowitz, president of Ask Jeeves Web Properties. "Previously, Ask Jeeves was
very good at answering general questions, but we needed to improve our
relevance for specific or rare queries. With Teoma search results we can now
better satisfy the needs of our users."
In addition to integrating the powerful Teoma functionality into Ask.com,
Ask Jeeves also operates the Web site www.Teoma.com, in beta until Q2 2002, as
a stand-alone search engine. Ask Jeeves also plans to integrate Teoma into its
suite of syndicated search products. Ask Jeeves' search products are currently
used by brand name companies such as About.com, iWon, MSN and Lycos to
maximize revenue on their Web sites while delivering superior search results.
"I am extremely pleased with our ability to quickly integrate Teoma search
technology into Ask.com," added Berkowitz, who as a former president of IDG
Books(R) oversaw the successful integration of the acquired companies
CliffsNotes(TM) and MacMillan. "Identifying and acquiring superior technology
is the easy part. Efficiently leveraging the technology is the challenge and I
couldn't be more delighted with the way in which we've managed this
integration."
Teoma Technology Overview
Teoma search technology has been hailed in recent months by industry
experts as "the next big thing in search engines" and described as "running
rings around" other search engines. Teoma, whose name derives from the Gaelic
word for "expert," uses highly advanced algorithms to process and organize the
most relevant and authoritative Web sites in real time. Teoma goes beyond the
traditional methods of page ranking such as text analysis, general popularity
and status. In addition to these methods, Teoma adds the crucial step of
examining the number of same subject pages that reference a site to determine
its level of authority in addition to relevance, which the company refers to
as Subject-Specific Popularity.*
In addition to providing authoritative Web results, Teoma.com is capable
of employing proprietary dynamic clustering process and expert identification
analysis to categorize search results by sub-topic as well as identify lists
of expert resources within a particular subject. Ask Jeeves plans to integrate
these additional elements of the Teoma search technology into Ask.com later
this year.
About Teoma
Teoma search technology has significantly more functionality and relevance
than competitive search technologies due to its unique approach for dividing
the Web into natural communities, analyzing topic-specific Web content, and
ranking a page based on the number of same subject pages that reference it.
Teoma search technology began in 1998 as a research project by scientists at
Rutgers University, and was acquired by Ask Jeeves, Inc., in September 2001.
More information about Teoma can be found at www.teoma.com.
About Ask Jeeves, Inc.
Ask Jeeves, Inc. is a leading provider of intuitive, intelligent question
answering technologies and services. Ask Jeeves' solutions enable companies to
convert online shoppers to buyers, reduce support costs, understand customer
preferences and improve customer retention. Ask Jeeves also syndicates its
solutions to portals, infomediaries, and content and destination sites to help
companies increase e-commerce and advertising revenue. Ask Jeeves deploys its
solutions on Ask Jeeves at Ask.com, Ask Jeeves for Kids at AJKids.com,
DirectHit.com and Jeeves' Tours, to help companies target and acquire
qualified prospects online and to provide consumers with real-time access to
information, products and services. For more information, visit
http://www.Ask.com or call 510-985-7400.
NOTE: Ask Jeeves is a registered service mark of Ask Jeeves, Inc.
Ask.com, Ask Jeeves for Kids, Teoma and DirectHit are service marks of Ask
Jeeves, Inc. Other marks may be the property of their respective owners.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements that involve risks
and uncertainties that could cause actual results to differ materially.
Factors that might cause or contribute to such differences include, but are
not limited to: risks associated with lack of market acceptance of products;
introduction of new products by competitors; declines in the average selling
price of the company's products; and, adverse economic conditions in any of
the major countries or markets in which the company does business. Further
information on potential risk factors that could affect the financial results
of Ask Jeeves are included in its 2000 Annual Report on Form 10-K, and its
quarterly reports on Form 10-Q and other filings for 2000 and 2001 filed with
the Securities and Exchange Commission.
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SOURCE Ask Jeeves, Inc.
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