Ask.com Homepage Transforms as One-Day Memorial to Americans Affected by Breast Cancer
Consumers Invited to Post Tributes to Loved Ones
Online memorial commemorates the 25th National Breast Cancer Awareness Month
OAKLAND, Calif., Oct. 1 /PRNewswire-FirstCall/ -- Ask.com®, a leading search engine and operating business of IAC (Nasdaq: IACI), today invites all Americans to post personal tributes on its homepage honoring loved ones affected by breast cancer. The one-day memorial takeover of the Ask.com homepage is part of the Ask.com Search for the Cure® program and a way to show support to Susan G. Komen for the Cure®, the world's largest and most progressive grassroots network of breast cancer survivors and activists fighting to save lives and end breast cancer forever.
The Ask.com homepage will continuously change throughout the day as tributes are added in honor of survivors, those living with breast cancer, and in memory of those lost to the disease. With 2.5 million breast cancer survivors in the U.S.,* this special memorial is designed to virtually bring everyone together who have been affected by the disease.
Additionally, the IAC headquarters building in New York City, designed by renowned architect Frank Gehry, will be illuminated at dusk in the recognizable pink color of breast cancer awareness, commencing the 25th anniversary of National Breast Cancer Awareness Month.
"Today is a day to honor our mothers, sisters, daughters, and friends affected by breast cancer," said Scott Garell, President of Ask Networks. "By devoting our homepage to the millions of Americans touched by this disease, we hope to further empower consumers in the fight to end breast cancer."
Americans can also join the fight to end breast cancer through the Ask.com Search for the Cure® program during the entire month of October, available via the Ask.com homepage or at www.ask.com/cure. From September 13, 2009 through December 31, 2009, Ask.com will donate up to $100,000 in conjunction with consumers who participate in the Search for the Cure program by adopting the special homepage skin and answering breast health questions. Ask.com has pledged to invest at least $1 million by December 31, 2010 through this program and sponsorship of the Susan G. Komen Race for the Cure® series.
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested more than $1.3 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.
Ask.com is an operating business of IAC (Nasdaq: IACI). The Ask Network of sites is the 7th largest Internet property in the world, with 192 million worldwide unique monthly users, according to July 2009 comScore data. Ask.com syndicates its search technology and advertising solutions to a global network of affiliate partners.
*Source: American Cancer Society