MILWAUKEE, Oct. 24 /PRNewswire/ -- Assurant Health announced today it is
introducing a new individual medical product, RightStart(TM). The product is
designed to provide affordable health insurance to the growing population of
uninsured Americans, including the 20 percent of uninsured adults in
Assurant Health developed RightStart based on research conducted with
consumers in markets across the country that showed, when considering
purchasing or renewing health insurance, costs - not services or accessibility
- were the major determining factors. In fact, 26.5 percent of consumers cited
monthly premium and deductible amounts as the top financial concerns.
"Our research demonstrated a real need for an insurance plan that provided
consumers with the right amount of health insurance that they need and can
afford," said Scott Krienke, vice president, individual markets, Assurant
Health. "With the introduction of RightStart, Assurant Health is able to
provide consumers with more affordable healthcare options and further expand
our robust portfolio of products, including health savings accounts that
support the growing uninsured market."
RightStart offers individuals and families significant cost-savings on
monthly premiums, as well as access to quality health care facilities and
doctors. Some of the product's additional highlights include: 24-hour-a-day
worldwide coverage, single deductible for accidents involving multiple family
members, no referrals for specialists and PPO and traditional options.
For more information on health insurance products and services available
to individuals in Oklahoma, please visit http://www.assuranthealth.com .
* U.S. Census Bureau, 2004
About Assurant Health
Assurant Health has been in business since 1892. Assurant Health's
underwriting companies provide health insurance coverage for more than one
million people nationwide. The companies' primary products include individual
medical, small group, short-term and student health insurance products, as
well as non-insurance products and consumer-choice products such as Health
Savings Accounts and Health Reimbursement Arrangements. With almost 3,000
employees, Assurant Health is headquartered in Milwaukee, Wis., and has
operations offices in Minnesota, Idaho and Florida, as well as sales offices
across the country. Assurant Health is the brand name for products
underwritten and issued by one or more of Assurant Health's underwriting
companies - Time Insurance Company, John Alden Life Insurance Company and
Union Security Insurance Company. The Assurant Health Web site is
Assurant Health is part of Assurant, which offers specialized insurance
products and related services in North America and selected other markets.
Its five key business units - Assurant Employee Benefits, Assurant Health,
Assurant Preneed, Assurant Solutions and Assurant Specialty Property - have
partnered with clients who are leaders in their industries and have built
leadership positions in a number of specialty market segments in the U.S. and
selected international markets.
Assurant is traded on the New York Stock Exchange under the symbol AIZ.
The Assurant Web site is http://www.assurant.com .
SOURCE Assurant Health