MILWAUKEE, Oct. 24 /PRNewswire/ -- Assurant Health announced today it is introducing a new individual medical product, RightStart(TM). The product is designed to provide affordable health insurance to the growing population of uninsured Americans, including the 20 percent of uninsured adults in Oklahoma*. Assurant Health developed RightStart based on research conducted with consumers in markets across the country that showed, when considering purchasing or renewing health insurance, costs - not services or accessibility - were the major determining factors. In fact, 26.5 percent of consumers cited monthly premium and deductible amounts as the top financial concerns. "Our research demonstrated a real need for an insurance plan that provided consumers with the right amount of health insurance that they need and can afford," said Scott Krienke, vice president, individual markets, Assurant Health. "With the introduction of RightStart, Assurant Health is able to provide consumers with more affordable healthcare options and further expand our robust portfolio of products, including health savings accounts that support the growing uninsured market." RightStart offers individuals and families significant cost-savings on monthly premiums, as well as access to quality health care facilities and doctors. Some of the product's additional highlights include: 24-hour-a-day worldwide coverage, single deductible for accidents involving multiple family members, no referrals for specialists and PPO and traditional options. For more information on health insurance products and services available to individuals in Oklahoma, please visit http://www.assuranthealth.com . * U.S. Census Bureau, 2004 About Assurant Health Assurant Health has been in business since 1892. Assurant Health's underwriting companies provide health insurance coverage for more than one million people nationwide. The companies' primary products include individual medical, small group, short-term and student health insurance products, as well as non-insurance products and consumer-choice products such as Health Savings Accounts and Health Reimbursement Arrangements. With almost 3,000 employees, Assurant Health is headquartered in Milwaukee, Wis., and has operations offices in Minnesota, Idaho and Florida, as well as sales offices across the country. Assurant Health is the brand name for products underwritten and issued by one or more of Assurant Health's underwriting companies - Time Insurance Company, John Alden Life Insurance Company and Union Security Insurance Company. The Assurant Health Web site is http://www.assuranthealth.com . Assurant Health is part of Assurant, which offers specialized insurance products and related services in North America and selected other markets. Its five key business units - Assurant Employee Benefits, Assurant Health, Assurant Preneed, Assurant Solutions and Assurant Specialty Property - have partnered with clients who are leaders in their industries and have built leadership positions in a number of specialty market segments in the U.S. and selected international markets. Assurant is traded on the New York Stock Exchange under the symbol AIZ. The Assurant Web site is http://www.assurant.com .
SOURCE Assurant Health