Assurant Health Introduces RightStart(TM) in Oklahoma

New Offering Provides State's Uninsured with a Flexible, Affordable Health

Insurance Option

Oct 24, 2005, 01:00 ET from Assurant Health

    MILWAUKEE, Oct. 24 /PRNewswire/ -- Assurant Health announced today it is
 introducing a new individual medical product, RightStart(TM). The product is
 designed to provide affordable health insurance to the growing population of
 uninsured Americans, including the 20 percent of uninsured adults in
     Assurant Health developed RightStart based on research conducted with
 consumers in markets across the country that showed, when considering
 purchasing or renewing health insurance, costs - not services or accessibility
 - were the major determining factors. In fact, 26.5 percent of consumers cited
 monthly premium and deductible amounts as the top financial concerns.
     "Our research demonstrated a real need for an insurance plan that provided
 consumers with the right amount of health insurance that they need and can
 afford," said Scott Krienke, vice president, individual markets, Assurant
 Health. "With the introduction of RightStart, Assurant Health is able to
 provide consumers with more affordable healthcare options and further expand
 our robust portfolio of products, including health savings accounts that
 support the growing uninsured market."
     RightStart offers individuals and families significant cost-savings on
 monthly premiums, as well as access to quality health care facilities and
 doctors. Some of the product's additional highlights include: 24-hour-a-day
 worldwide coverage, single deductible for accidents involving multiple family
 members, no referrals for specialists and PPO and traditional options.
     For more information on health insurance products and services available
 to individuals in Oklahoma, please visit .
     * U.S. Census Bureau, 2004
     About Assurant Health
     Assurant Health has been in business since 1892. Assurant Health's
 underwriting companies provide health insurance coverage for more than one
 million people nationwide. The companies' primary products include individual
 medical, small group, short-term and student health insurance products, as
 well as non-insurance products and consumer-choice products such as Health
 Savings Accounts and Health Reimbursement Arrangements. With almost 3,000
 employees, Assurant Health is headquartered in Milwaukee, Wis., and has
 operations offices in Minnesota, Idaho and Florida, as well as sales offices
 across the country. Assurant Health is the brand name for products
 underwritten and issued by one or more of Assurant Health's underwriting
 companies - Time Insurance Company, John Alden Life Insurance Company and
 Union Security Insurance Company. The Assurant Health Web site is .
     Assurant Health is part of Assurant, which offers specialized insurance
 products and related services in North America and selected other markets.
     Its five key business units - Assurant Employee Benefits, Assurant Health,
 Assurant Preneed, Assurant Solutions and Assurant Specialty Property - have
 partnered with clients who are leaders in their industries and have built
 leadership positions in a number of specialty market segments in the U.S. and
 selected international markets.
     Assurant is traded on the New York Stock Exchange under the symbol AIZ.
 The Assurant Web site is .

SOURCE Assurant Health