Astral Media Inc. Launches New Audio Branding Platform That Speaks to the Media Company's Diverse Audiences
Listen to the new customized audio sign-offs: www.astralmedia.com/audioslogos
"We are taking the art and science of audio branding to a new level by achieving a true intimacy with our audiences, which we expect will deliver a greater return on marketing investment for the master brand," explains
Astral Media launched its first audio branding message in 2007 to provide its corporate identity with a friendly, engaging human expression of the company's brand character. The goal of this extension of the audio branding initiative is to continue creating value for the brand by building a multi-layered platform that is easily identifiable by a vast consumer base, and delivering this experience in less than five seconds. With Astral Media's landscape of properties continuing to expand and diversify, including the recent re-branding of four radio stations in association with Virgin Media, the company has decided the most efficient way to communicate with and engage its multi-faceted audience is to speak to each segment in a manner that shows appreciation for the individual personalities, while still managing to deliver the same overall brand identity and message.
"Astral Media is moving boldly to expand the discipline of audio branding to personalize its brand character with the most diversified audience possible," says Walter Werzowa, composer/sound designer and owner of Musikvergnuegen. "As far as we are aware, no media company has allowed for such specific, targeted audio branding across their diverse outlets; a mnemonic is the best vehicle to achieve this task."
Astral Media worked closely with composers and audio designers that specialize in corporate branding from the
About Astral Media
Astral Media is a leading Canadian media company, active in specialty and pay television, radio, outdoor advertising and interactive media. Astral Media's solid and dynamic presence in the country's major markets rests on its commitment to offer a unique combination of high-quality, targeted media for all its audiences. For more information, please visit www.astralmedia.com.
Musikvergnuegen is a music and sound design production company located in
Press contacts: Matthew R. Bautista Annick Major Director, Media Relations Director, Brand Deployment Paine PR Astral Media Inc. 212-613-4924 514-939-5000, extension 3139 firstname.lastname@example.org email@example.com
SOURCE Astral Media Inc.