ST. LOUIS, Feb. 11 /PRNewswire/ -- AstroTurf®, the iconic synthetic turf brand, has been selected to install a new sports surface at the Edward Jones Dome for the 2010 St. Louis Rams football season. The decision was announced today jointly by the St. Louis Convention & Visitors Commission (CVC) and the St. Louis Rams. AstroTurf®'s innovative Magic Carpet® II™ Conversion System, which features its GameDay™3D Synthetic Turf System, will be in place for the Rams' season opener.
"This turf gives us a more cost effective way to convert the Edward Jones Dome from a football facility to a convention facility," said Nick Langella, senior vice president and general manager of the America's Center convention complex. "A convertible field is designed to be removed and stored away when not in use, which allows us the opportunity to produce conventions, trade shows and other economically important activities to take place in the Dome during football season."
GameDay Grass 3D, the same grass installed at Rams Park practice facility, is one of the most advanced synthetic turf products. It features best-in-class performance and safety benefits, and characteristics that closely mimic the look and feel of natural grass. AstroTurf®'s Magic Carpet® II™ Conversion System also allows the surface to quickly and easily be converted into a floor for other events and uses.
"We are pleased to partner with the CVC and AstroTurf® to bring a state-of-the-art playing surface to the Edward Jones Dome," Kevin Demoff, Rams' Chief Operating Officer said. "Our goal in this process was to be a great civic partner in helping find a turf that met the Dome's scheduling needs while also meeting our rigorous standards for player safety and performance. Game Day 3D Grass and a strong working partnership with the CVC and AstroTurf allowed us to meet those goals. We are excited to begin playing on our new surface beginning this season."
This installation marks the second AstroTurf® Stadium field in the National Football League, joining the Buffalo Bills, since the re-launch of the brand several years ago. Last fall, AstroTurf debuted a new advanced synthetic practice field at Rams Park. The latest infilled systems from AstroTurf were designed and refined to meet the rigorous demands and performance characteristics required by the NFL.
About the St. Louis Convention & Visitors Commission
The St. Louis CVC is the official destination marketing organization for St. Louis City and County for visitors of all types. The CVC also operates the America's Center® convention complex and Edward Jones Dome.
For many athletes and sport enthusiasts, the iconic AstroTurf® brand has redefined the way the game is played. The company offers advanced, state-of-the-art, multi-sport and specialized synthetic turf systems with proprietary engineered technologies, leveraging the industry's only vertically integrated manufacturing system. A growing number of high schools, colleges, professional sports teams and municipalities continue to select AstroTurf®-branded products for their premium quality, technical superiority and safety. Recent innovations from AstroTurf include GameDay Grass™ 3D with RootZone®, a polyethylene/nylon hybrid system which most closely replicates natural grass; TurfAide™, a non-chemical antimicrobial shield protecting against MRSA and other infectious bacteria; and astroflect™ Technology which significantly reduces turf surface temperatures. To learn more, visit www.astroturfusa.com.