PARIS, Jan. 5 /PRNewswire/ -- ATEME announces its migration to TI's
DaVinci(TM) technology, further enriching digital video in the next generation
DaVinci technology from Texas Instruments is a digital signal processor
(DSP)-based system solution tailored for digital video applications. It
provides designers with optimized software, development tools, integrated
silicon and support to simplify design and stimulate innovation in less time.
ATEME has continually provided leading-edge products based on the latest
technologies from TI and DaVinci technology is the next logical path for
ATEME's current offer. Indeed, ATEME has launched several development
platforms based on TI's digital media processors and has the proven video
system expertise in place to support DaVinci technology.
ATEME's offerings for TI's DaVinci technology will allow developers to
quickly overcome programming challenges and focus on differentiating end
product features. Supporting multiple video codecs, DaVinci technology is the
first complete integrated portfolio of chips, software and tools for video-
processing platforms. It is an easy-to-use, preconfigured, programmable and
flexible system that delivers amazing performance and quality at efficient
Optimized for streaming video, image and audio performance, DaVinci
technology allows the design of more integrated solutions for applications
such as Video Surveillance and IP Set-Top Box.
This one-stop-shop solution increases electronic devices reliability,
decreases power consumption, accelerates development and simplifies the usual
interface complications seen in system-on-chip offerings. The final customized
and flexible products are easier to develop in less time and are less
ATEME's renowned codecs and support services offer enables customers to
reach the market quickly and reduce overall costs while simplifying component
supply. Moreover, the DaVinci development environment (software and tools)
will remain available for future generations of TI chips, representing a
technological perpetuation choice for next consumers' designs.
"We are proud of being selected as a unique European Third Party for the
video field. For many years, ATEME has been deeply involved in adopting TI's
great technological progress while proposing Streaming Media or Video Security
solutions based on TI's chips," said Marc Guillaumet, Marketing Director,
ATEME. "The arrival of the DaVinci technology into the digital video world
will more than ever help customers in developing highly integrated, leading-
"ATEME has consistently proven that it has all the necessary competencies
on video and embedded platforms to support TI's DaVinci technology," stated
Jean-Marc Charpentier, DSP business development manager EMEA, Texas
Instruments. "By working with ATEME, we are able to offer our customers highly
optimized development tools and an even greater level of support that will
enable developers to speed their design process for digital media
About the Texas Instruments Third Party Program
ATEME is a member of the TI TMS320(TM) third party program, the most
extensive collection of global DSP development support in the industry. With
more than 650 independent companies and consultants, TI's customers have easy
access to a broad range of application software, development hardware and
software and consulting services. For more information on the TI third party
program, please visit http://www.ti.com/3p .
ATEME (http://www.ateme.com ) is a world-leading provider of advanced
video compression technology: H.264, MPEG-4, WM9(TM). Its expertise is
available through IP cores for FPGA, DSP and PC libraries, development
platforms, production-ready designs and custom services: A/V consulting, H/W
design, IPs customization, S/W integration... The superior quality of its
encoding IPs and the interoperability of its codecs have been widely
recognized by both independent testing and customers' benchmarks and make them
the best choice for video security, streaming media or pro AV appliances.
DaVinci is a trademark of Texas Instruments. All other brand or product
names are trademarks or registered trademarks of their respective holders.