ATEME Supports the DaVinci(TM) Technology

Jan 05, 2006, 00:00 ET from ATEME

    PARIS, Jan. 5 /PRNewswire/ -- ATEME announces its migration to TI's
 DaVinci(TM) technology, further enriching digital video in the next generation
 of devices.
     DaVinci technology from Texas Instruments is a digital signal processor
 (DSP)-based system solution tailored for digital video applications. It
 provides designers with optimized software, development tools, integrated
 silicon and support to simplify design and stimulate innovation in less time.
     ATEME has continually provided leading-edge products based on the latest
 technologies from TI and DaVinci technology is the next logical path for
 ATEME's current offer. Indeed, ATEME has launched several development
 platforms based on TI's digital media processors and has the proven video
 system expertise in place to support DaVinci technology.
     ATEME's offerings for TI's DaVinci technology will allow developers to
 quickly overcome programming challenges and focus on differentiating end
 product features. Supporting multiple video codecs, DaVinci technology is the
 first complete integrated portfolio of chips, software and tools for video-
 processing platforms. It is an easy-to-use, preconfigured, programmable and
 flexible system that delivers amazing performance and quality at efficient
 chip costs.
     Optimized for streaming video, image and audio performance, DaVinci
 technology allows the design of more integrated solutions for applications
 such as Video Surveillance and IP Set-Top Box.
     This one-stop-shop solution increases electronic devices reliability,
 decreases power consumption, accelerates development and simplifies the usual
 interface complications seen in system-on-chip offerings. The final customized
 and flexible products are easier to develop in less time and are less
     ATEME's renowned codecs and support services offer enables customers to
 reach the market quickly and reduce overall costs while simplifying component
 supply. Moreover, the DaVinci development environment (software and tools)
 will remain available for future generations of TI chips, representing a
 technological perpetuation choice for next consumers' designs.
     "We are proud of being selected as a unique European Third Party for the
 video field. For many years, ATEME has been deeply involved in adopting TI's
 great technological progress while proposing Streaming Media or Video Security
 solutions based on TI's chips," said Marc Guillaumet, Marketing Director,
 ATEME. "The arrival of the DaVinci technology into the digital video world
 will more than ever help customers in developing highly integrated, leading-
 edge solutions."
     "ATEME has consistently proven that it has all the necessary competencies
 on video and embedded platforms to support TI's DaVinci technology," stated
 Jean-Marc Charpentier, DSP business development manager EMEA, Texas
 Instruments. "By working with ATEME, we are able to offer our customers highly
 optimized development tools and an even greater level of support that will
 enable developers to speed their design process for digital media
     About the Texas Instruments Third Party Program
     ATEME is a member of the TI TMS320(TM) third party program, the most
 extensive collection of global DSP development support in the industry.  With
 more than 650 independent companies and consultants, TI's customers have easy
 access to a broad range of application software, development hardware and
 software and consulting services.  For more information on the TI third party
 program, please visit .
     About ATEME
     ATEME ( ) is a world-leading provider of advanced
 video compression technology: H.264, MPEG-4, WM9(TM). Its expertise is
 available through IP cores for FPGA, DSP and PC libraries, development
 platforms, production-ready designs and custom services: A/V consulting, H/W
 design, IPs customization, S/W integration... The superior quality of its
 encoding IPs and the interoperability of its codecs have been widely
 recognized by both independent testing and customers' benchmarks and make them
 the best choice for video security, streaming media or pro AV appliances.
     DaVinci is a trademark of Texas Instruments.  All other brand or product
 names are trademarks or registered trademarks of their respective holders.