atEvent Joins Marketo LaunchPoint Ecosystem; Takes Another Step Toward Becoming Industry's Most Fully-Integrated Solution to Capture Real-Time Leads and Contact Information at Events

SAN RAMON, Calif., April 9, 2013 /PRNewswire/ -- Leading mobile event app solutions company atEvent, today announced that it has joined the Marketo LaunchPoint ecosystem and delivered an integration to Marketo, the leading marketing software platform.

The partnership with Marketo continues to solidify atEvent as the industry's most integrated event marketing solution, enabling end-to-end event visibility for corporate marketers. Customers who are using atEvent apps will now have the ability to integrate data, contacts and other critical information gathered at events into their Marketo marketing automation system in real-time. This enables Marketo customers to capture leads in real-time from events and then nurture these leads in a more meaningful and customizable way following the event in their Marketo systems.

Marketo LaunchPoint is renowned in marketing circles as the most complete ecosystem of marketing solutions. Companies in the LaunchPoint ecosystem include the most trusted vendors and technology solution providers across the entire marketing industry.

"We are thrilled to have been named a partner in the Marketo LaunchPoint ecosystem," said atEvent CEO Uzair Dada. "LaunchPoint is reserved for only the most effective and trusted marketing solution providers in the market today, and now Marketo customers can look forward to an entirely new level of integration, prospect intelligence and lead nurturing from their events with atEvent."

To kick-off the partnership atEvent will be exhibiting at the 2013 Marketo Summit, which will be taking place from April 8-10 at the Hilton Union Square in San Francisco, CA. atEvent CEO Uzair Dada will be speaking alongside selected marketing industry leaders on the "Integrating Solutions into Marketo" panel. The panel will be taking place on Wednesday, April 10th at 11:10 AM. For more details on the panel and on the 2013 Marketo Summit please visit http://summit.marketo.com/2013/sessions/marketo-launchpoint-integrating-solutions-into-marketo/.

"Capturing leads from events is a critical competency for marketers given the typical costs of attending," said Marketo VP Partner Ecosystems Robin Bordoli. "Now with the AtEvent integration into the Marketo platform marketers will be able to deliver engaging mobile experiences for event attendees and capture the relevant lead data in real-time.  Making the most of their event marketing spend has never been easier."

Since its launch earlier this year, atEvent has become trusted by corporate marketers for its ability to provide event-specific solutions that have real-time lead retrieval and nurturing functionality. atEvent apps are fully integrated with their preferred CRM, event registration, and marketing automation systems of choice. Regardless of whether a marketer is using Marketo or another leading solution they can rely on atEvent apps to ensure contact information and leads gathered at events are entered into their system in real-time with a level of prospect intelligence that doesn't exist anywhere in the market today.

In addition to CRM and marketing automation integration, atEvent boasts a wide range of interactive features and functionality to help marketers maximize the impact of their events. Features include social media integration, real-time polling and feedback, rich prospect intelligence, multimedia integration, and more. 

For more information on atEvent, including feature descriptions, customer listings, and product demo requests, please visit www.at-event.com. For all of those who are planning to attend the 2013 Marketo Summit be sure to stop by the atEvent booth (#58) and request a free demo, as well as register for a chance to win a free atEvent event app.

About atEvent
atEvent creates tailored apps designed to maximize the impact of your next event. atEvent apps are the industry's most integrated event marketing solution, enabling end-to-end event visibility for corporate marketers. With integration into the most widely used technology, CRM and marketing automation systems, atEvent apps provide corporate marketers with event-specific solutions that have real-time lead retrieval and nurturing functionality. They empower event marketers to optimize attendee experiences with relevant, real-time information, connections and interactive features.

About Marketo
Marketo uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Award Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company the AppExchange Customer Choice Awards for 2012 in the marketing category.

SOURCE atEvent



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