2014

Atimi Software Developed App for 2013 Stanley Cup Winners the Chicago Blackhawks

VANCOUVER, June 26, 2013 /PRNewswire-iReach/ -- When the Chicago Blackhawks approached Vancouver-based Atimi Software Inc. and asked the company to develop a sports app for their franchise, the Atimi team leapt at the opportunity.

With over 79% of sports fans using a mobile on a daily basis1, smartphones aren't just an enrichment of the fan experience; they've become an integral part of it. When a team is playing their best on the ice, their fans are following along on their mobile device, which is helping to create an ongoing connection between the fans and the team.

"We were thrilled to get the call from the Chicago Blackhawks to work on their app two years ago," said Scott Michaels, Executive Vice President, Atimi. "They are an outstanding team and it's been amazing being able to cheer them on the road to the Cup"

Michaels goes on to say, "The sports space has changed drastically and it's crucial for a team to provide their fans with interactivity and connection on any platform. It's great to work with a team that realizes the importance of fan engagement in an age where fans are spending so much time on their mobile devices."

One of the standout features of the Chicago Blackhawks app is its incorporation of augmented reality. Fans can scan specially marked images such as a player image on a cup, ticket, or poster, and a video reel will appear for that player or for a sponsor. This feature demonstrates how fans can engage in an app outside of the expected content.

The Chicago Blackhawks mobile apps are free and available across iOS, Android, and BlackBerry platforms.

About Atimi Software Inc.
Atimi Software Inc. is a leader in mobile and cross-platform development with core strengths in developing for the new generation of smartphones. Atimi develops some of the most successful mobile and desktop applications on the market today for leading brands in North America including The New York Times, HBO, ESPN and professional sports teams. Atimi is a trusted partner of Apple and handles high-value intellectual property for some of the largest technology companies in the world. For more information on Atimi, visit www.atimi.com or http://www.atimi.com/sportsframework

1Mashable: 'How Social Media is Changing Sports'

Media Contact: Sandhya Suryam, Atimi Software, 778-372-2769, ssuryam@atimi.com

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SOURCE Atimi Software Inc.



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