NEW YORK, Aug. 6, 2015 /PRNewswire/ -- The Atlanta Falcons All Pro Wide Receiver Roddy White will make an appearance at the Birchbox Man shop on Saturday, August 8th from 1:00 pm – 3:00 pm in Buckhead to celebrate the beauty and grooming e-commerce retailer's arrival in Atlanta. After a nationwide voting campaign, Atlanta was chosen by popular demand as one of three cities Birchbox will be visiting this August on their nationwide Road Trip. White will be on-site to celebrate the pop-up, sign autographs, and host a meet-and-greet with fans.
Roddy White's appearance at the Birchbox Man shop will give fans insight on the football veteran's daily grooming routine, what his plans are for next season, his love of football and cars, and more. "I'm excited to stop by the Birchbox Man shop and meet fans, who might be surprised to learn how big of a grooming aficionado I am," says White.
Birchbox will be transforming two shipping containers (one for women, one for men) into full-service beauty and grooming shops featuring a Build Your Own Birchbox area, subscription offers, free beauty and grooming services on the roof deck garden, and other activities. Consumers can also shop a curated assortment of top-rated, full-size products across skincare, hair, makeup, body, fragrance and grooming categories, with a focus on summer essentials.
The Birchbox Road Trip is a serious step towards the company's offline retail expansion. Birchbox will ultimately open two permanent stores in 2016 (including the first dedicated Birchbox Man store), the locations of which to be influenced by the performance of the shops in each city.
Customers can visit www.birchbox.com/roadtrip for details on local events in each city. The Birchbox Atlanta stop will be located in Buckhead (102 West Paces Ferry Road). Hours are as follows:
Friday, August 7, 12 p.m. - 6 p.m.
Saturday, August 8, 11 a.m. - 7 p.m.
Sunday, August 9, 12 p.m. - 6 p.m.
Meet Cynthia Bailey from Real Housewives of Atlanta – Saturday, 12 p.m. - 2 p.m.
Meet Roddy White from the Atlanta Falcons – Saturday, 1 p.m. – 3 p.m.
Meet Aaron Marino from alpha m – Saturday, 3 p.m. - 5 p.m.
Live DJ, Saturday afternoon
Interviews will be conducted on-site on Saturday August 8th from 1 p.m. – 3 p.m. To secure an interview, please contact:
ABOUT BIRCHBOX: Launched in 2010, Birchbox is a leading beauty and grooming retailer, offering an efficient, personalized way to discover and shop for new products. Birchbox redefined the online shopping experience by pairing a monthly subscription of deluxe samples - tailored to customers' unique profiles - with inspiring editorial content to create a seamless path to purchase full-size products online. More than 800 best-in-class beauty, grooming and lifestyle brands are available on Birchbox's e-commerce shop. In 2012, Birchbox launched Birchbox Man and expanded internationally, and in 2014, Birchbox opened its first brick-and-mortar store in Soho, New York. Today, Birchbox has 1 million subscribers and operates in six countries, including France, Spain, UK, Belgium and Canada. Birchbox is headquartered in New York City. To learn more, visit www.birchbox.com or follow us on Instagram, Facebook, Twitter, YouTube and Snapchat.
About Birchbox Man:
Birchbox Man is a leading grooming and lifestyle retailer that offers an efficient, personalized way to discover and shop for new products. It launched in April 2012 with a monthly subscription and e-commerce shop featuring prestige products in the shaving, hair, skincare, body, fragrance and lifestyle categories. The try-before-you-buy sampling model introduces entirely new steps and categories to men's grooming routines. In addition to Birchbox.com, consumers can visit the Birchbox store in Soho, NY, and shop through Birchbox's mobile apps (iOS and Android).