Seasoned Professionals Join Rapidly Growing Storage Innovator

LOUISVILLE, Colo., Nov. 18 /PRNewswire/ -- Atrato, Inc. (www.Atrato.com), the leading provider of high-density, high performance data storage for transaction-heavy applications such as supporting virtual environments, virtual desktops (VDI), business and scientific analytics, data warehousing, content delivery and Web 2.0 sectors, announced today key additions to its executive team. Bill Mottram has been named vice president of marketing and will lead development and execution of Atrato's go-to-market strategy, directing the company vision and product requirements for its Velocity1000 product line. Jeff Edwards has been appointed vice president of sales, where he will focus on expanding Atrato's partner and customer base worldwide. The new appointments support Atrato's business strategy to further its leadership position in high velocity data storage.

"This is an exciting time for Atrato, and we are pleased to bring on board individuals of Bill and Jeff's caliber," said Steve Visconti, president and CEO of Atrato. "Their industry experience and proven track record will be key to helping us further our market share and deliver long-term value to our shareholders. We look forward to continued success under this new leadership."

Bill Mottram brings over twenty-five years of product development, marketing and sales experience in the data storage industry. An experienced marketing leader, he has worked with Fortune 500 companies such as StorageTek, Compaq and HP as well as smaller, entrepreneurial enterprises including Pillar Data Systems and COPAN Systems. Although primarily a marketing professional Mottram has considerable expertise in technology management, corporate acquisition and public company funding.

Jeff Edwards manages Atrato's sales team and is responsible for developing and implementing strategies to establish and build successful relationships with customers. Jeff brings twenty-five years of management and sales experience with a number of top high-tech companies including Hitachi Data Systems, IBM, StorageTek and NEC Corporation of America. Prior to joining Atrato, Jeff served as Vice President of Sales for NEC Corporation of America, where he established a successful channel sales organization and grew the division's revenue 40% year over year. Jeff also served as Vice President of Worldwide Sales at COPAN Systems, where he ramped sales revenue from pre Beta to a $20 million run rate within the first two years. Throughout his career he has been responsible for growing sales and services revenues in key positions and successfully taking new concepts to market.

About Atrato, Inc.

Based in Louisville, Colorado, Atrato, Inc. (www.Atrato.com) is revolutionizing the data management and storage markets by challenging the traditional thinking on how to optimize storage tiers. Atrato's autonomic tiered storage architecture provides unparalleled performance density, management, and scalability, while significantly reducing operational costs within the data center. The solution currently benefits businesses in the entertainment, IPTV, VOD, Web 2.0 and HPC markets.

SOURCE Atrato, Inc.

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