Atria Books and Telemundo Join Together to Publish Bestseller El Deseo Ajeno is the Best Selling book at and en Espanol

Nov 08, 2006, 00:00 ET from Atria Books

    NEW YORK, Nov. 8 /PRNewswire/ -- Atria Books, an imprint of Simon &
 Schuster, Inc. and Spanish language television network Telemundo have
 joined together to publish the bestseller El Deseo Ajeno, a continuation of
 the hit Telenovela, "El Cuerpo Del Deseo." The publication of El Deseo
 Ajeno by Erick Hernandez Mora marks the first time a major publishing house
 and a television network have joined forces to produce a book geared
 exclusively toward the growing Spanish Language market.
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     Since its publication on October 17, El Deseo Ajeno has held its own in
 crowded bookselling marketplace. The title has been the best selling book
 (#1) for two consecutive weeks on the Spanish language
 list, and #1 on Spanish language list.
     "We are thrilled with the opportunity to work with a forward thinking
 company like Telemundo as they are a leading Spanish language network with
 original content for the Spanish speaking consumer" said Judith Curr,
 Executive Vice President and Publisher of Atria Books. The concept of
 turning a successful telenovela into a published novel came from a
 collaboration between Telemundo executive Mimi Belt and Atria Senior Editor
 Johanna Castillo.
     "This project was designed to offer Spanish-language telenovela fans
 the opportunity to experience the continuing story of our hit telenovela,
 'El Cuerpo del Deseo,' through the print medium," said Belt. "Viewers and
 readers will be surprised at the captivating plot twists, passionate new
 love stories, and endless suspense of El Deseo Ajeno," said Johanna
     El Deseo Ajeno author, Erick Hernandez Mora, was one of 14 aspiring TV
 writers to graduate from the Telemundo sponsored course "Taller Telemundo:
 Escritores" in 2005. Under the leadership of Telemundo Network President
 Don Browne, the network created "Taller Telemundo: Escritores" in
 collaboration with Miami Dade College North Campus, School of Entertainment
 and Design Technology, as an innovative program designed to recruit, train
 and inspire the next generation of telenovela writers.
     "We're very proud that Erick has authored Telemundo's first book," said
 Browne. "We made a deep commitment to the industry when we launched 'Taller
 Telemundo: Escritores' and El Deseo Ajeno is just one example of the
 extraordinary success of this innovative writers' program. As producers of
 original content, we're thrilled to now offer entertainment across a
 variety of platforms."
     Atria Books is an imprint of Simon & Schuster, part of the CBS
 Corporation, a global leader in the field of general interest publishing,
 dedicated to providing the best in fiction and nonfiction for consumers of
 all ages, across all printed, electronic, and audio formats. Its divisions
 include Simon & Schuster Adult Publishing, Simon & Schuster Children's
 Publishing, Simon & Schuster Audio, Simon & Schuster Online, and
 international companies in Australia, Canada, and the United Kingdom. For
 more information, visit our website at
     Telemundo, a U.S. Spanish-language television network, is the essential
 entertainment, news and sports source for Hispanics. Broadcasting unique
 national and local programming for the fastest-growing segment of the U.S.
 population, Telemundo reaches 93% of U.S. Hispanic households in 142
 markets through its 16 owned-and-operated stations, 36 broadcast affiliates
 and nearly 684 cable affiliates. Telemundo is wholly owned by NBC
 Universal, one of the world's leading media and entertainment companies.

SOURCE Atria Books