DENVER, Aug. 13, 2013 /PRNewswire/ -- In an effort to empower AT&T customers with sustainable choices, increase efficiency and minimize impact on the environment, AT&T is teaming up with The Nature Conservancy to encourage AT&T customers to skip the bag when purchasing items from its retail stores in Colorado. With this program, which runs from August 9 to January 31, AT&T will donate 10 cents to The Nature Conservancy for each check out bag its customers choose to forego.
"As we work to make our own operations at AT&T more sustainable, we also want to empower our customers to live more sustainably," said Jenifer Robertson, Vice President and General Manager, AT&T-Rocky Mountain Region. "The Skip the Bag initiative joins our other environmentally focused retail efforts, like our eco-devices and device recycling programs that help AT&T and our customers to minimize our impact on the environment, today and well into the future."
AT&T's Skip the Bag campaign is in support of The Nature Conservancy's efforts to protect and restore the lands and waters on which all life depends. The Nature Conservancy takes innovative action to invest in the planet's environmental and economic future, such as Colorado's short grass prairie.
"The Nature Conservancy is committed to finding conservation solutions that help nature and people to thrive. Our work involves protecting the places we live, work and play—the same places that make Colorado so special," said Tim Sullivan, state director of The Nature Conservancy in Colorado. "We are excited to be a part of AT&T's efforts to provide its customers with sustainable choices."
The Nature Conservancy has protected nearly 120 million acres around the world over 60 years, including more than 800,000 acres and 1,000 river miles across Colorado. With the support of programs such as Skip the Bag, they will continue to protect and restore Colorado's lands, forests and waters for future generations.
"This new program is just one small way we can show our support for The Nature Conservancy and its mission to protect the environment in Colorado and across the globe," said Bill Soards, President, AT&T-Colorado. "AT&T's commitment to sustainability helps us to operate better and smarter, and run our business in a way that makes sense for both our company and our world."
Throughout the duration of this campaign, customers will also have the opportunity to donate additional funds to The Nature Conservancy at Colorado AT&T stores. To learn more about AT&T's sustainability efforts, please visit www.att.com/sustainability.
About The Nature Conservancy
The Nature Conservancy is the largest conservation organization in the world dedicated to protecting and restoring the lands and waters on which all life depends. The Conservancy and its more than 1 million members have protected nearly 120 million acres worldwide. Visit The Nature Conservancy on the Web at www.nature.org.
Protecting the Prairie - Colorado
Colorado's short grass prairie makes up nearly half of the state and is a critical natural area for our quality of life: It purifies our water, cleans the air, provides habitat for plants and animals, and is home to the farming and ranching communities that provide our food. Unfortunately, prairies are the most altered and least conserved habitat in Colorado.
The Nature Conservancy uses conservation easements to protect some lands from development — a voluntary, legally binding agreement that limits certain types of uses on a piece of property while protecting natural or open-space values. For ranchers and farmers, such as the Shaw Family in Yuma County, conservation easements are increasingly seen as tools to help them sustain their livelihoods. Together, The Nature Conservancy and the Shaw family protected 7,800 acres of ranchland.
For more information on The Nature Conservancy in Colorado, visit: www.nature.org/colorado
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About Philanthropy at AT&T
AT&T Inc. is committed to advancing education, strengthening communities and improving lives. Through its philanthropic initiatives, AT&T has a long history of supporting projects that create learning opportunities; promote academic and economic achievement; and address community needs. In 2011, more than $115 million was contributed through corporate-, employee- and AT&T Foundation-giving programs.
SOURCE AT&T Inc.