CHEYENNE, Wyo., Aug. 13, 2013 /PRNewswire/ -- In an effort to empower AT&T customers with sustainable choices, increase efficiency and minimize impact on the environment, AT&T is teaming up with The Nature Conservancy to encourage AT&T customers to skip the bag when purchasing items from its retail stores in Wyoming. With this program, which runs from August 9 to January 31, AT&T will donate 10 cents to The Nature Conservancy for each check out bag its customers choose to forego.
"As we work to make our own operations at AT&T more sustainable, we also want to empower our customers to live more sustainably," said Jenifer Robertson, Vice President and General Manager, AT&T-Rocky Mountain Region. "The skip the bag initiative joins our other environmentally focused retail efforts, like our eco-devices and device recycling programs, that help AT&T and our customers to minimize our impact on the environment, today and well into the future."
AT&T's Skip the Bag campaign is in support of The Nature Conservancy's efforts to protect and restore the lands and waters on which all life depends. The Nature Conservancy takes innovative action to invest in the planet's environmental and economic future, in places such as the Heart Mountain Ranch Preserve in Wyoming.
Heart Mountain Ranch supports one of the greatest concentrations of rare plants ever discovered on private property in Wyoming. Saved from development in 1999, the property is an enduring conservation resource for the community. Innovation and collaboration bring scientists, ranchers and outdoor enthusiasts together on Heart Mountain Ranch Preserve.
The Nature Conservancy manages the Preserve to demonstrate the compatibility of wild spaces and working places, protect rare plant and valuable wildlife habitat, inspire conservation beyond the property, and provide recreation, education, research, and cultural opportunities. Heart Mountain Ranch has also served as a learning center for youth engagement with nature, including as part of the Conservancy's Leaders in Environmental Action for the Future (LEAF) program.
"The Nature Conservancy is dedicated to finding ways for nature and people to thrive and to protecting the great places to live, work and play that make Wyoming so special," said Andrea Erickson Quiroz, state director of The Nature Conservancy in Wyoming. "We are excited to be part of AT&T's efforts to provide its customers with sustainable choices. Support like this helps implement conservation activities that improve wildlife habitat, vital research, and youth education opportunities."
The Nature Conservancy has protected nearly 120 million acres around the world over 60 years, including the conservation, along with partners, of more than one million acres in Wyoming in the past 20 years.
"This new program is just one small way we can show our support for The Nature Conservancy and its mission to protect the environment in Wyoming and across the globe," said Cheryl Riley, Director of External Affairs, AT&T-Wyoming. "AT&T's commitment to sustainability helps us to operate better and smarter, and run our business in a way that makes sense for both our company and our world."
Throughout the duration of this campaign, customers will also have the opportunity to donate additional funds to The Nature Conservancy at Wyoming AT&T stores. To learn more about AT&T's sustainability efforts, please visit www.att.com/sustainability.
About The Nature Conservancy
The Nature Conservancy is the largest conservation organization in the world dedicated to protecting and restoring the lands and waters on which all life depends. The Conservancy and its more than 1 million members have protected nearly 120 million acres worldwide. Visit The Nature Conservancy on the Web at www.nature.org.
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About Philanthropy at AT&T
AT&T Inc. is committed to advancing education, strengthening communities and improving lives. Through its philanthropic initiatives, AT&T has a long history of supporting projects that create learning opportunities; promote academic and economic achievement; and address community needs. In 2011, more than $115 million was contributed through corporate-, employee- and AT&T Foundation-giving programs.
SOURCE AT&T Inc.