AT&T Announces New Digital Media Solutions Portfolio to Deliver and Manage Multimedia Content for Businesses Worldwide

Agreements Struck With ExtendMedia, Qumu and Stratacache to Deliver Rich

Video, Web Content

New Exec Named to Head AT&T's Enterprise Digital Media Efforts



Jun 24, 2008, 01:00 ET from AT&T Inc.

    SAN ANTONIO, June 24 /PRNewswire-FirstCall/ -- AT&T Inc. (NYSE:   T),
 today announced a suite of content delivery and digital media solutions to
 help companies package, deliver and distribute video and rich multimedia
 Web content across their networks to the three screens that are core to
 AT&T's multimedia strategy -- the computer, the television and mobile
 computing devices such as the iPhone and the BlackBerry(R).
 
     AT&T's Digital Media Solutions(SM) portfolio includes content
 distribution and management, broadcast video and digital signage services
 and solutions that are targeted to companies ranging from businesses with
 multiple small office locations to the most sophisticated multinational
 companies in industries that include media, financial, education, medical,
 manufacturing and retail.
 
     AT&T has struck strategic agreements with ExtendMedia, Qumu and
 Stratacache, which are software companies that specialize in formatting and
 packaging content that is suitable for both business-to-business and
 business-to-consumer applications, such as streaming video, live and
 on-demand webcasting, e-learning and virtual trade shows, as well as the
 delivery of advertising over emerging media networks.
 
     AT&T plans to complete deployment of nearly $70 million in network
 infrastructure and development investment by year-end to support its
 digital media capabilities across the United States and Europe (European
 Union countries) and Japan, Hong Kong, China and Taiwan within Asia. Over
 the next several months, the company will integrate the software expertise
 of ExtendMedia, Qumu, and Stratacache with its own capabilities to provide
 companies with one-stop shopping and simplified network-based solutions to
 encode, deliver, manage and support video and multimedia files. Businesses
 will also be able to combine these services with AT&T's industry-leading
 security capabilities, hosting, applications and professional services to
 address their most pressing needs with complete and reliable solutions.
 
     With today's announcement, AT&T is responding to customers' need to
 cope with exploding demand for rich and graphics-intensive multimedia
 content that has been fueled by the wide adoption of high speed Internet
 services, sophisticated computing technologies and the need to deliver to
 multiple play-out devices including digital signs, PCs and smart wireless
 devices. The content delivery network (CDN) services market totals $800
 million, according to analyst firm IDC, and is expected to significantly
 grow in the future(1).
 
     AT&T is creating a new unit to accelerate the company's activities in
 the content space, and it named Cathy Martine, executive vice
 president-Content Distribution, to lead AT&T's enterprise digital media
 efforts.
 
     "Today's announcement is the latest proof that AT&T is delivering on
 its promise to connect businesses to their world, and do it better than
 anyone else," said Ron Spears, group president, Global Business Services.
 
     "Enterprise customers are using video and multimedia content to
 communicate with their employees, shareholders, partners and suppliers, but
 they are grappling with the complexity involved in staging, managing and
 distributing their content to their end-users. AT&T's network is at the
 heart of a simpler way to achieve this, using the scope and scale of our
 networking capabilities, services and professional expertise to deliver
 applications to both companies and the end-users they serve. We are
 uniquely positioned to help enterprises more simply and efficiently manage
 their digital media assets for improved performance."
 
     AT&T's routing and access infrastructure within its global Internet
 Protocol (IP) network today reaches 14 million broadband users, 70 million
 wireless customers, and 97 percent of the world economy. As a result, AT&T
 can deliver content more quickly and reliably to companies, while directly
 monitoring details such as performance, congestion and other activities
 over the entire path from the source of the content to the destination
 end-users.
 
     Additionally, AT&T's network has security built in to every layer from
 network transport through end-user application and is supported by
 1,400-plus security experts and support professionals. Because AT&T's
 content delivery services are built into its network fabric, it is
 protected by security at every layer, enabling AT&T to predicatively and
 proactively detect and repel malicious activity.
 
     Available today, AT&T Digital Media Solutions features the following
 capabilities:
 
 
-- AT&T Intelligent Content Distribution Service A network-based Content Delivery Network (CDN) service that replicates information across the Internet, such as Web page content, large files for download, live video and video-on-demand. At the heart of the service is the ability of the AT&T global network to deliver content closer to the end-user by determining the optimal distribution path based on factors such as server load capacity and user proximity. Because the content is sent from the nearest and best caching node, CDN customers are able to distribute files to end-users more efficiently. What's more, the service can significantly improve Web site capacity, reliability and performance because AT&T delivers content that uses its network of geographically distributed and diversely placed servers. -- Content Ecosystem AT&T is creating an ecosystem of software providers that it is working to simplify indexing, tagging and encoding services that are required to format content for delivery. Today, AT&T is announcing the first of these agreements with ExtendMedia, a Boston-based provider of digital content services software, Qumu, an Emeryville, Calif-based software company that enables organizations to easily capture, manage, publish and distribute live and on-demand video content while leveraging existing IT infrastructure, and Stratacache, a Dayton, Ohio-based software and services company that provides both multi-platform software and appliance based technology designed to empower the delivery of media applications within the distributed Wide Area Network or Internet/intranet powered enterprise. -- AT&T Digital Signage(SM) An end-to-end managed service that enables businesses to distribute their own customized video and other multimedia content to both employees and customers. AT&T Digital Signage helps customers sell more, communicate with customers and associates more efficiently and drives new advertising and product sales revenue via emerging media networks. The AT&T service is scalable and typically delivered on High Definition LCD monitors displayed in high-traffic areas, such as retail outlets, employee lunch rooms, airport terminals, hotel lobbies and office reception areas. Application examples range from breaking national news to up-to-the-minute local weather conditions to employee benefit updates to the latest Dow Jones industrial average. -- Broadcast Video A host of full-motion video transport services that deliver high-quality video images and stereo-quality audio over a fiber-optic network. More information on today's announcement is available at http://www.business.att.com.
(1) IDC, U.S. Content Delivery Services 2007-2011 Forecast and Analysis, #210125, 2/07 About AT&T AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. (C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Note: This AT&T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

SOURCE AT&T Inc.
    SAN ANTONIO, June 24 /PRNewswire-FirstCall/ -- AT&T Inc. (NYSE:   T),
 today announced a suite of content delivery and digital media solutions to
 help companies package, deliver and distribute video and rich multimedia
 Web content across their networks to the three screens that are core to
 AT&T's multimedia strategy -- the computer, the television and mobile
 computing devices such as the iPhone and the BlackBerry(R).
 
     AT&T's Digital Media Solutions(SM) portfolio includes content
 distribution and management, broadcast video and digital signage services
 and solutions that are targeted to companies ranging from businesses with
 multiple small office locations to the most sophisticated multinational
 companies in industries that include media, financial, education, medical,
 manufacturing and retail.
 
     AT&T has struck strategic agreements with ExtendMedia, Qumu and
 Stratacache, which are software companies that specialize in formatting and
 packaging content that is suitable for both business-to-business and
 business-to-consumer applications, such as streaming video, live and
 on-demand webcasting, e-learning and virtual trade shows, as well as the
 delivery of advertising over emerging media networks.
 
     AT&T plans to complete deployment of nearly $70 million in network
 infrastructure and development investment by year-end to support its
 digital media capabilities across the United States and Europe (European
 Union countries) and Japan, Hong Kong, China and Taiwan within Asia. Over
 the next several months, the company will integrate the software expertise
 of ExtendMedia, Qumu, and Stratacache with its own capabilities to provide
 companies with one-stop shopping and simplified network-based solutions to
 encode, deliver, manage and support video and multimedia files. Businesses
 will also be able to combine these services with AT&T's industry-leading
 security capabilities, hosting, applications and professional services to
 address their most pressing needs with complete and reliable solutions.
 
     With today's announcement, AT&T is responding to customers' need to
 cope with exploding demand for rich and graphics-intensive multimedia
 content that has been fueled by the wide adoption of high speed Internet
 services, sophisticated computing technologies and the need to deliver to
 multiple play-out devices including digital signs, PCs and smart wireless
 devices. The content delivery network (CDN) services market totals $800
 million, according to analyst firm IDC, and is expected to significantly
 grow in the future(1).
 
     AT&T is creating a new unit to accelerate the company's activities in
 the content space, and it named Cathy Martine, executive vice
 president-Content Distribution, to lead AT&T's enterprise digital media
 efforts.
 
     "Today's announcement is the latest proof that AT&T is delivering on
 its promise to connect businesses to their world, and do it better than
 anyone else," said Ron Spears, group president, Global Business Services.
 
     "Enterprise customers are using video and multimedia content to
 communicate with their employees, shareholders, partners and suppliers, but
 they are grappling with the complexity involved in staging, managing and
 distributing their content to their end-users. AT&T's network is at the
 heart of a simpler way to achieve this, using the scope and scale of our
 networking capabilities, services and professional expertise to deliver
 applications to both companies and the end-users they serve. We are
 uniquely positioned to help enterprises more simply and efficiently manage
 their digital media assets for improved performance."
 
     AT&T's routing and access infrastructure within its global Internet
 Protocol (IP) network today reaches 14 million broadband users, 70 million
 wireless customers, and 97 percent of the world economy. As a result, AT&T
 can deliver content more quickly and reliably to companies, while directly
 monitoring details such as performance, congestion and other activities
 over the entire path from the source of the content to the destination
 end-users.
 
     Additionally, AT&T's network has security built in to every layer from
 network transport through end-user application and is supported by
 1,400-plus security experts and support professionals. Because AT&T's
 content delivery services are built into its network fabric, it is
 protected by security at every layer, enabling AT&T to predicatively and
 proactively detect and repel malicious activity.
 
     Available today, AT&T Digital Media Solutions features the following
 capabilities:
 
 
-- AT&T Intelligent Content Distribution Service A network-based Content Delivery Network (CDN) service that replicates information across the Internet, such as Web page content, large files for download, live video and video-on-demand. At the heart of the service is the ability of the AT&T global network to deliver content closer to the end-user by determining the optimal distribution path based on factors such as server load capacity and user proximity. Because the content is sent from the nearest and best caching node, CDN customers are able to distribute files to end-users more efficiently. What's more, the service can significantly improve Web site capacity, reliability and performance because AT&T delivers content that uses its network of geographically distributed and diversely placed servers. -- Content Ecosystem AT&T is creating an ecosystem of software providers that it is working to simplify indexing, tagging and encoding services that are required to format content for delivery. Today, AT&T is announcing the first of these agreements with ExtendMedia, a Boston-based provider of digital content services software, Qumu, an Emeryville, Calif-based software company that enables organizations to easily capture, manage, publish and distribute live and on-demand video content while leveraging existing IT infrastructure, and Stratacache, a Dayton, Ohio-based software and services company that provides both multi-platform software and appliance based technology designed to empower the delivery of media applications within the distributed Wide Area Network or Internet/intranet powered enterprise. -- AT&T Digital Signage(SM) An end-to-end managed service that enables businesses to distribute their own customized video and other multimedia content to both employees and customers. AT&T Digital Signage helps customers sell more, communicate with customers and associates more efficiently and drives new advertising and product sales revenue via emerging media networks. The AT&T service is scalable and typically delivered on High Definition LCD monitors displayed in high-traffic areas, such as retail outlets, employee lunch rooms, airport terminals, hotel lobbies and office reception areas. Application examples range from breaking national news to up-to-the-minute local weather conditions to employee benefit updates to the latest Dow Jones industrial average. -- Broadcast Video A host of full-motion video transport services that deliver high-quality video images and stereo-quality audio over a fiber-optic network. More information on today's announcement is available at http://www.business.att.com.
(1) IDC, U.S. Content Delivery Services 2007-2011 Forecast and Analysis, #210125, 2/07 About AT&T AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. (C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Note: This AT&T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom. SOURCE AT&T Inc.

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