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AT&T Introduces U-verse in Dallas-Fort Worth
High Definition Programming and Other Compelling Features Make AT&T U-verse
TV the Most Advanced Video Offering in the Market
Through June 30, New Customers May Receive Two Months of Free TV With
60-Day Money Back Guarantee
DALLAS-FORT WORTH, March 6 /PRNewswire-FirstCall/ -- A new world of
communications and entertainment is now available to residents in the
Dallas- Fort Worth metroplex. AT&T Inc. today announced the launch of AT&T
U-verse(SM) services, which utilize AT&T's new fiber-rich network to offer
cutting-edge television and high-speed Internet services. AT&T U-verse
services are initially available in limited areas across the Dallas-Fort
Worth metropolitan statistical area (MSA), though the company intends to
increase availability throughout the area on an ongoing basis.
AT&T is the only national provider to offer a 100 percent Internet
Protocol (IP)-based television service, making U-verse TV one of the most
robust and feature-rich services available today. AT&T U-verse services are
available in parts of 14 markets across five states, with plans to continue
expansion into new markets throughout 2007.
AT&T U-verse offers customers a combination of next-generation digital
television -- including more than 25 High Definition (HD) channels -- and
high speed Internet access. The award-winning AT&T U-verse TV includes
cutting-edge features that are unmatched in the market, while the new
U-verse enabled AT&T Yahoo!(R) High Speed Internet builds on AT&T's
position as the nation's leading provider of broadband DSL.
"AT&T U-verse is like no other offering in the marketplace. We're
launching a television service that truly offers a new entertainment
experience," said Deb Peoples, AT&T vice president and general manager for
Dallas-Fort Worth. "We're confident customers will recognize the unique
features and integrated capabilities of AT&T U-verse services, and we're
proud to make AT&T U-verse available in Dallas-Fort Worth."
Beginning today, AT&T U-verse TV will offer Dallas-Fort Worth area
residents:
-- A compelling variety of TV packages with more than 300 channels,
including digital music, local, and premium movie and sports
programming.
-- More HD programming than the local cable provider. HD technology
produces images more than twice as detailed as standard analog TV
delivering rich, realistic video and multi-channel, movie theater
quality sound. AT&T U-verse offers customers access to a growing lineup
of more than 25 HD channels, along with HD digital video recording
(DVR) capability. New HD customers can receive two months of free HD
service ($10 per month thereafter).
-- Web remote access to digital video recorder (DVR), which allows high
speed Internet customers to schedule recordings using their AT&T
Yahoo!(R) account. This feature is unique to AT&T among local
providers.
-- The ability to record up to four programs at once using a DVR receiver,
another exclusive feature unmatched in the marketplace.
-- Built-in picture-in-picture functionality that allows subscribers to
"channel surf" on any television without leaving the program they're
watching.
-- Specially designed set top boxes, manufactured by Motorola, all of
which are HD-capable and include universal remote controls that provide
backlit buttons and one-touch access to video-on-demand, DVR, and other
services.
-- A premium Spanish-language package featuring novelas, movies, news,
sports, children's programming, talk shows and more. New customers can
receive the package at no charge for the first two months ($10 per
month thereafter).
-- A growing video-on-demand library with one-touch access to movies and
events.
-- Fast channel-changing, reducing the delay experienced with other
digital broadcast services.
-- The ability to search for programs using title or actor's name.
-- Three TV receivers - one with a DVR, which allows customers to pause,
rewind, replay and record live TV - at no extra charge with most
programming packages. (Customers may add more receivers for $5 each per
month.)
AT&T plans to continue adding more channels and interactive
applications in the future.
Customers can choose from five TV and three Internet packages to
customize their entertainment experience. In addition to the popular U300
and U400 packages, AT&T also offers U-family, a market-leading
family-friendly programming option. Current AT&T U-verse TV offers start as
low as $44 per month, depending on the selected programming and Internet
packages (other monthly charges apply).
Now through June 30, qualified new customers can join AT&T U-verse and
receive free TV service, including HBO(R) and Cinemax(R), for the first two
months when they choose the U300 or U400 programming package (other monthly
charges apply). Thereafter, customers will continue to receive recurring
monthly discounts when they subscribe to a bundle of TV and Internet
service. In addition, AT&T will offer new customers professional
installation and a 60- day money-back guarantee.
Three packages of AT&T Yahoo! High Speed Internet U-verse Enabled will
be made available to AT&T U-verse customers:
-- Elite: Downstream up to 6.0 Mbps, upstream up to 1.0 Mbps.
-- Pro: Downstream up to 3.0 Mbps, upstream up to 1.0 Mbps.
-- Express: Downstream up to 1.5 Mbps, upstream up to 1.0 Mbps.
All high speed Internet packages offered as part of AT&T U-verse
include wireless home-networking at no charge, giving users the freedom to
access online photos, streaming video, games and other information using a
wireless- enabled laptop or other device. Subscribers also receive
virtually unlimited e-mail storage and powerful anti-virus and anti-spam
software.
The deployment of next-generation video services reflects AT&T's
strategy to become customers' preferred communications and entertainment
provider and to deliver a video solution through its traditional footprint
that provides greater value, flexibility and simplicity than competitors'
offerings. AT&T U- verse TV represents a critical new service in the
company's video portfolio, which includes AT&T Homezone(SM) service and
AT&T | DISH Network. AT&T U-verse TV also underscores the company's
strategy to deliver integrated services to the three screens consumers
value most: the PC, the TV, and the wireless phone.
Customers seeking additional information on AT&T U-verse -- or to find
out if it's available in their area -- can visit http://uverse.att.com .
Note: This AT&T release and other news announcements are available as
part of an RSS feed at http://www.att.com/rss .
About AT&T
AT&T Inc. is a premier communications holding company in the United
States and around the world, with operating subsidiaries providing services
under the AT&T brand. AT&T is the recognized world leader in providing
IP-based communications services to business and the U.S. leader in
providing wireless, high speed Internet access, local and long distance
voice, and directory publishing and advertising services. As part of its
"three screen" integration strategy, AT&T is expanding video entertainment
offerings to include such next-generation television services as AT&T
U-verse(SM) TV. Additional information about AT&T Inc. and the products and
services provided by AT&T subsidiaries and affiliates is available at
http://www.att.com .
AT&T is a registered trademark of AT&T Knowledge Ventures. Subsidiaries
and affiliates of AT&T Inc. provide products and services under the AT&T
brand. For more information, please review this announcement in the AT&T
newsroom at http://www.att.com/newsroom .
Yahoo!, the Yahoo! Logos, and other product and service names are the
trademarks and/or registered trademarks of Yahoo! Inc. Subsidiaries and
affiliates of AT&T Inc. provide products and services under the AT&T brand.
Prices subject to change. Services provided by AT&T Texas are available
in limited areas. Residential customers only. AT&T Yahoo! High Speed
Internet U- verse Enabled may not be purchased separately; purchase of AT&T
U-verse TV required. Taxes, installation, city video cost recovery fees,
and additional fees extra. Equipment rental fees are included as part of
monthly recurring charges. Acceptance of Terms of Service required. AT&T
Yahoo! High Speed Internet maximum speed achieved depends on customer
location, line condition, and concurrent use of other U-verse services.
Credit and other restrictions apply. 2 Months Free TV Offer: Applies to
monthly charges for first 2 months of U300 or U400 programming packages
only. Video on Demand and Pay Per View charges not discounted. HBO(R) &
Cinemax(R) 2 Months Free Offer: Requires purchase of U-verse programming
package. No credits for cancellation prior to 2 months of service. After
promotional period, monthly HBO(R)/Cinemax(R) charges apply. HD 2 Months
Free Offer: Purchase of U-verse programming package required. Premium HD
channels require subscription fees. No credits for cancellation prior to 2
months of service. After promotional period, monthly $10 HD Technology Fee
applies. Money-Back Guarantee Offer: Offer for customers ordering TV or TV
and Internet who cancel all U-verse services within 60 days from service
activation. Money-Back Guarantee includes adjustment of initial
installation and up to two month's service charges only. Customer is
responsible for Video on Demand, Pay Per View, and non-returned equipment
charges. Offers expire 6/30/07. New orders only. Other restrictions apply.
HBO(R) and Cinemax(R) are service marks of Home Box Office, Inc.
For more information and detailed disclaimer information, please review
this announcement in the AT&T newsroom at http://www.att.com/newsroom .
SOURCE AT&T Inc.













