AT&T Launches 'Free Access to HD Programming for a Year' to Further Differentiate Its U-verse and Satellite Video Offerings From Cable Free Access to High-Definition Programming Delivered to Video Services

Customers



    SAN ANTONIO, April 3 /PRNewswire-FirstCall/ -- High definition TV
 programming is fast becoming the nation's new must-have entertainment
 enhancement, and qualifying AT&T video customers can now enjoy it free for
 a year.
     AT&T Inc. (NYSE:   T) today announced an offer for access to a market-
 leading lineup of HD programming at no cost for 12 months to qualifying new
 video customers within AT&T's traditional 22-state service area. New
 subscribers to AT&T U-verse(SM) TV service, where it is available, or to
 DIRECTV(R) Service, and AT&T | DISH Network(TM) service (which is offered
 through Echostar) who mail in the required redemption forms, are eligible.
     "With great values and access to such a robust lineup of HD content,
 it's no surprise that consumers are turning to AT&T for their entertainment
 services," said Rick Welday, chief marketing officer, AT&T Consumer
 Marketing. "Free access to HD programming for a year gives consumers yet
 another reason to select AT&T over the competition."
     Through its U-verse TV service and relationships with DIRECTV and
 Echostar, AT&T is offering access to a leading suite of HD programming, a
 technology that with capable equipment can deliver rich and realistic video
 and near movie theater-quality sound. AT&T U-verse TV receivers and DVR are
 HD-enabled.
     AT&T offers more than 25 channels of HD programming through its AT&T U-
 verse TV service (where available) and up to 31 HD channels through AT&T
 satellite video broadcast services, DIRECTV Service and AT&T | DISH Network
 service. These HD lineups include premium movies, sports, news, home and
 gardening, food, family programming, classic films and pay-per-view
 channels.
     The free access to HD programming offer, which is a value of up to
 $240, is one of the first consumer promotions to be featured across the
 AT&T 22- state footprint and is part of AT&T's efforts to deliver consumer
 benefits following the AT&T-BellSouth merger in December 2006.
     The AT&T satellite video broadcast entertainment offer through AT&T |
 DISH Network is available now through May 31, 2007; through DIRECTV, the
 offer is available through June 26, 2007; and the AT&T U-verse TV offer is
 available now through June 30, 2007.
     This AT&T release and other news announcements are available as part of
 an RSS feed at http://www.att.com/rss .
     About AT&T
     AT&T Inc. is a premier communications holding company. Its subsidiaries
 and affiliates, AT&T operating companies, are the providers of AT&T
 services in the United States and around the world. Among their offerings
 are the world's most advanced IP-based business communications services and
 the nation's leading wireless, high speed Internet access and voice
 services. In domestic markets, AT&T is known for the directory publishing
 and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM
 organizations, and the AT&T brand is licensed to innovators in such fields
 as communications equipment. As part of its three-screen integration
 strategy, AT&T is expanding its TV entertainment offerings. Additional
 information about AT&T Inc. and the products and services provided by AT&T
 subsidiaries and affiliates is available at http://www.att.com.
     AT&T and the AT&T logo are trademarks of AT&T Knowledge Ventures. For
 more information, please review this announcement in the AT&T newsroom at
 http://www.att.com/newsroom.
     Free HD with AT&T U-verse: HD 12 Months Free Offer: Subscription to an
 AT&T U-verse standard definition programming package required. HD channel
 availability varies based on package/additional channels ordered. After
 promotional period, then-current HD Technology Fee applies.
     Free HD with AT&T | DISH Network: Available in Connecticut, Ohio,
 Indiana, Illinois, Michigan, Missouri, Oklahoma, Kansas, Arkansas, Texas,
 Nebraska, Nevada, and California - Valid for new customers who subscribe to
 qualifying standard-definition (SD) programming (including America's Top
 100 or higher) and DishHD programming from 4/1/07 to 5/31/07. Customers
 will receive two $10 credits ($100 Savings Promotion and $100 HD Bonus
 Promotion) for 10 consecutive months after mail-in redemption and a $20
 credit in each of the remaining two consecutive months. Customer will
 forfeit any remaining credits in the case of a downgrade from qualifying
 (SD) programming or service disconnection prior to 10 months of $10
 credits. May not be combined with 12 mo. Free AT&T | DISH Network
 promotion. Other charges, restrictions, and terms and conditions apply.
     DIRECTV FREE HD ACCESS FEE OFFER: For the following states: Alabama,
 Georgia, Florida, North Carolina, South Carolina, Kentucky, Louisiana,
 Mississippi, and Tennessee - Valid for New Triple Choice customers
 subscribing to a qualifying DIRECTV programming package ($49.99/mo. or
 above) and HD Access fee ($9.99/mo.) from 4/1/07 to 6/26/07. Customer will
 receive $10 bill credit for 12 consecutive months after mail-in redemption.
 HD content will vary by package subscription. HD equipment required and
 available separately. Customer must maintain qualifying programming
 subscriptions to remain eligible. May not be combined with any other bill
 credit promotions. Other charges, restrictions, and terms and conditions
 apply.
 
 

SOURCE AT&T Inc.
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