AT&T Mobile Music Hits the Airwaves With eMusic Mobile

Over-the-Air Music Download Service Gives Customers More Mobile Music

Choice

    SAN ANTONIO, July 31 /PRNewswire-FirstCall/ -- AT&T Inc. ( T) has
 announced the launch of an over-the-air music download service with eMusic,
 the world's largest retailer of independent music. The eMusic over-the-air
 (OTA) service will give AT&T's customers the ability to preview and
 purchase music via their wireless devices from a catalog of 2.7 million
 songs, the nation's largest wireless music catalog. This new service is
 part of the AT&T Mobile Music platform, which provides customers with more
 music choices than any other wireless carrier.
     Songs purchased from eMusic Mobile are immediately sent to the user's
 wireless handset, and a duplicate copy is available for download to the
 user's PC at no charge. AT&T customers can subscribe to download five
 tracks a month for $7.49, and additional packages of five songs are
 available for the same price whenever desired.
     "eMusic Mobile is not your typical over-the-air service," said Mark
 Collins, vice president of Consumer Data Services for AT&T's wireless unit.
 "This service, which is as unique as the independent artists found in the
 eMusic catalog, differentiates itself from the competition through its ease
 of use, subscription pricing model and the ability to play these tracks in
 any MP3 player."
     "eMusic Mobile will expand the audience for mobile music beyond the
 youth market by offering an alternative to the mainstream pop hits that
 have so far dominated over-the-air music," said David Pakman, eMusic
 president and CEO. "AT&T is a terrific partner for this service, and we
 look forward to offering AT&T's more than 63.7 million subscribers access
 to a rich catalogue that ranges from legends like Paul McCartney and Miles
 Davis to new independent stars such as Spoon and Arcade Fire."
     eMusic Mobile will prove to be a valuable tool for music discovery when
 users are on the go, hear a song on the radio or in a store, and want to
 hear it again. The service allows for the preview of tracks before purchase
 and is perfect for making sure that same great song is the right one before
 purchase.
     eMusic Mobile will be initially available on some of AT&T's most robust
 music devices, with many to be added in the future. Users of the Samsung
 a717, a727, new versions of the popular Samsung SYNC and the Nokia N75 will
 be able to access the eMusic wireless store by clicking on the music note
 key, choosing the Shop Music option and then selecting eMusic.
     eMusic Mobile also offers customers more value with dual delivery of
 purchased tracks. When a customer purchases a song from a wireless handset,
 a DRM-free track is delivered to the phone while a second version is
 delivered to the user's home computer for use in his or her larger music
 library or with any music player supporting the MP3 format.
     Customers can access the eMusic wireless site in just three clicks from
 compatible handsets and do not have to subscribe to the service to preview
 songs, though AT&T strongly recommends an unlimited data plan before
 previewing tracks.
     The new eMusic service complements AT&T's existing mobile music
 offerings, which include the ability to transfer songs from a PC to a
 wireless handset from popular music subscription services such as Napster,
 in addition to eMusic. AT&T was also the first and only U.S. carrier to
 offer a phone with iTunes capability in 2005 and launched the Apple iPhone
 in June of this year.
     For more information, visit http://www.wireless.att.com/emusic or
 http://www.emusic.com/emusicmobile. For the complete array of AT&T
 offerings, visit www.att.com.
     About eMusic
     eMusic is the world's leading digital retailer of independent music,
 second only to iTunes in number of downloads sold. The eMusic Web site
 offers a global catalogue of more than 2.7 million tracks from established
 and emerging artists in every genre from the world's leading independent
 labels. Created by music experts for music fans, it features award-winning
 editorial content, a vibrant online community and unrivaled music discovery
 tools. A subscription-based service that offers 25 free downloads at
 sign-up, eMusic gives consumers an inexpensive, low-risk way to explore
 great new music they wouldn't find otherwise, and unlike other download
 services, its universally compatible MP3 files play on any device including
 the iPod(R). Based in New York with an office in London, eMusic.com Inc. is
 wholly owned by Dimensional Associates, Inc., the private equity arm of JDS
 Capital Management, Inc.
     About AT&T
     AT&T Inc. ( T) is a premier communications holding company. Its
 subsidiaries and affiliates, AT&T operating companies, are the providers of
 AT&T services in the United States and around the world. Among their
 offerings are the world's most advanced IP-based business communications
 services and the nation's leading wireless, high speed Internet access and
 voice services. In domestic markets, AT&T is known for the directory
 publishing and advertising sales leadership of its Yellow Pages and
 YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators
 in such fields as communications equipment. As part of its three-screen
 integration strategy, AT&T is expanding its TV entertainment offerings.
 Additional information about AT&T Inc. and the products and services
 provided by AT&T subsidiaries and affiliates is available at
 http://www.att.com.
     (C) 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the
 AT&T logo are trademarks of AT&T Knowledge Ventures. For more information,
 please review this announcement in the AT&T newsroom at
 http://www.att.com/newsroom.
     For more information and detailed disclaimer information, please review
 this announcement in the AT&T newsroom at www.att.com/newsroom.
 
 

SOURCE AT&T Inc.