Store Offers Hands-On, Interactive Retail Experience for Customers

HENRIETTA, N.Y., Nov. 20 /PRNewswire-FirstCall/ -- To address the growing demand for advanced wireless data products and services in the Rochester, New York area, AT&T* today announced the opening of a new wireless retail store in Henrietta.

The store, located at the west end of the Market Place Square Shopping Center at 620 Jefferson Road in Henrietta, has a state-of-the-art, hands-on design to engage customers and provide a "try before buy" service experience. Trained sales consultants will provide demonstrations of a wide range of wireless products.

AT&T offers unsurpassed choice when it comes to devices, services and applications compatible with its 3G network. Shoppers, both business and consumer, can chose from a variety of devices from more than a dozen manufacturers, including handsets that are compatible with six different operating systems and five different e-mail applications.

"AT&T is committed to creating economic opportunity in upstate New York by expanding critical wireless access, providing faster and better options for everything from reaching emergency services to conducting business to sharing information with family and friends," said William Leahy, vice president of Atlantic region legislative and regulatory affairs for AT&T.

"Our new Henrietta store design redefines the wireless sales experience in the Rochester area by showcasing our wide portfolio of advanced wireless voice and data products in an innovative way that lets customers touch and feel today's exciting new services," added Bob Holliday, vice president and general manager of AT&T in upstate New York.

The Henrietta store is led by Shawn Milliron and has a staff of ten employees who are trained to assist customers -- both business and consumer -- with purchasing decisions, customer service and technical support. Hours of operation are Monday through Saturday 9:00 a.m. - 8:00 p.m., Sunday 12:00 p.m. - 5:00 p.m.

The store, which officially opens today, will celebrate its grand opening on Friday December 11th.

There are 50 AT&T-owned retail locations in AT&T's upstate New York territory. Its products and services are also available at a number of other authorized dealers and national retail locations.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

Cautionary Language Concerning Forward-Looking Statements

Information set forth in this news release contains financial estimates and other forward-looking statements that are subject to risks and uncertainties, and actual results may differ materially. A discussion of factors that may affect future results is contained in AT&T's filings with the Securities and Exchange Commission. AT&T disclaims any obligation to update or revise statements contained in this news release based on new information or otherwise.

© 2009 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

SOURCE AT&T Inc.

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