Free December 3 Webinar, with Analyst Bruce Temkin, Will Discuss How Social Media Has Permanently Transformed How People Interact with Each Other and Companies

PALO ALTO, Calif., Nov. 23 /PRNewswire/ --

What:  "The Changing Face of Customer Experience: How Gen Y and
       social media are impacting all of your customer's
       expectations," is a complimentary webinar that details new
       expectations for the customer experience and how call centers
       and customer service organizations can prepare for and meet
       these demands. This webinar is hosted by Attensity(TM) Group,
       the leader in business user applications that generate value
       from unstructured data.

When:  12:00 p.m. - 1:00 p.m. PT, Thursday, December 3, 2009

Who:   Bruce Temkin, vice president and principal analyst with
       Forrester Research, will join Catherine van Zuylen, vice
       president of product marketing for Attensity Group.

       -- Explore how many of the attributes and expectations of
          Generation Y require customer service organizations to change
          the way they do business.

       -- Hear, directly from Temkin, about extensive research that
          shows the next generation of customers is extremely
          networked, continually connected, information-focused, and
          impatient in waiting for answers.

       -- Learn where the forward-thinking "call centers of
          tomorrow" are heading, and what can be done now to prepare
          for the changes that more connected customers demand from
          your organization.

       -- Experience how Attensity gleans insight into what customers
          are saying online and in social media, and enables companies
          to respond and participate in the conversations.

Why:   Today's customer comes with a host of new expectations for the
       customer experience. The days when customers simply contact a
       company for help and are willing to wait for an answer are
       numbered. Increasingly, customers want immediate answers and
       better self-service experiences, across a wider variety of
       channels, including Twitter, expert forums, online
       communities, etc.

       This online event will detail how high-performing
       organizations are aligning their customer experience strategy
       with what their customers are saying directly, particularly
       in social media. Attensity and Temkin will explain how this
       requires greater accuracy than ever before.

How:   Register for free online at:
       http://www.attensity.com/en/News-and-Events/Events/In-
       Person-Events/2009/ForresterWebinar.html

About Attensity Group

Attensity Group provides software applications based on Web 3.0 semantic technologies to find, understand, and use information trapped in unstructured text to drive critical decision-making. The comprehensive suite of applications address collective intelligence in social media and forums; the voice of the customer in surveys and emails; customer response management; e-services; research and discovery; risk and compliance; and intelligence analysis. With more than 500 installations worldwide, Attensity Group's award-winning software is used by large government agencies and such innovative enterprises as Airbus, Charles Schwab, Bosch, JetBlue, Nokia Siemens Networks, Royal Bank of Canada, Travelocity and Vodafone. Organizations are better able to track trends, identify patterns, detect anomalies, reduce threats, and seize opportunities to improve customer satisfaction and retention. The Service & Support Professionals Association (SSPA) has honored Attensity Group with its 2009 Recognized Innovator Award. Attensity Group operates in the EMEA region as Empolis. More information is at http://www.attensity.com/en/Company/Blog/index.php, http://twitter.com/attensity and http://www.facebook.com/attensity.

©2009 Attensity Group. Attensity is a trademark of Attensity Group in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.

Contact:
Michelle de Haaff
CMO, Attensity Group
(650) 433-1700
mdehaaff@attensitygroup.com

SOURCE Attensity Group

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