Attention Shutterbugs: Earn the 'Ultimate' Photo Opportunity

May 19, 2008, 01:00 ET from National Geographic Society

    WASHINGTON, May 19 /PRNewswire-USNewswire/ -- For decades shutterbugs
 have dreamed of having one of their best shots appear in the pages of
 National Geographic magazine. Now, just as millions of Americans are
 dusting off their cameras to capture their summer memories and travels,
 that dream is within reach for one lucky photographer whose photograph will
 be featured in an Energizer(R) Ultimate Lithium ad that will run in the
 December 2008 issue of the magazine.
     Not only will the winning photo be a part of an exciting, new ad in
 National Geographic for Energizer(R) Ultimate Lithium -- the world's
 longest-lasting batteries for high-tech devices -- the winner will also
 receive a National Geographic Expeditions trip to Tanzania and Zanzibar
 accompanied by a National Geographic expert. Both represent one-of-a-kind
 opportunities for one gifted amateur photographer.
     Those interested in entering the "Energizer(R) Ultimate Photography
 Contest" may do so online by visiting
 and submitting their best work. Photos should be submitted in one of the
 following thematic categories: adventure and exploration, travel, weather,
 science, people and cultures, festivals and celebrations, wildlife and
 nature, and space.
     A winner in each category will be selected in July, at which time
 Americans will then be asked to vote online for the photo they think should
 be included in the Energizer ad that will be published in National
     The photo contest celebrates a new name and identity for Energizer(R)
 Ultimate Lithium(R), the world's longest lasting AA and AAA batteries in
 high-tech devices. Formerly known as Energizer(R) e^2(R) Lithium(R),
 Energizer(R) Ultimate Lithium lasts up to 8X times longer in digital
 cameras (Versus Energizer(R) MAX(R). Varies by camera.). Energizer(R)
 Ultimate Lithium not only meets the power demands of digital cameras and
 flash units, but also those of other high-tech devices like GPS systems and
 wireless headsets.
     "Reliability is a big deal for me when I'm choosing equipment," said
 Jim Richardson, acclaimed National Geographic photographer and judge for
 the Energizer(R) Ultimate Photography Contest. "Long-lasting batteries that
 can function in extreme temperatures help me get the job done, and let me
 concentrate on more important things -- like getting great pictures."
     In addition to the extreme long life, the batteries are 33 percent
 lighter than ordinary alkaline batteries and perform in extreme
 temperatures from -40 to 140 degrees Fahrenheit (-40 to 60 degrees C),
 making them ideal for professional and amateur photographers.
     "We're proud to partner with National Geographic on this contest," said
 Betsy Laakko, director of Battery Marketing for Energizer. "National
 Geographic has long-represented excellence in the field of photography, and
 Energizer(R) Ultimate Lithium helps provide the portable power that all
 photographers need."
     If online submission is not possible, entries for the "Energizer(R)
 Ultimate Photo Contest" will also be accepted by mail, provided the photos
 submitted are no larger than 8 x 10 inches and are accompanied by an entry
 form (also available by visiting or a
 3 x 5 inch card with the photographer's name, address, e-mail address and
 telephone number. The materials may be mailed to the following address:
     Energizer(R) Ultimate Photo Contest
     c/o National Geographic Society
     1145 17th Street, NW
     Room 7623
     Washington, D.C. 20036-4688
     Deadline for entries is 11:59 p.m. EDT July 25, 2008, for online
 submissions. Those sent by mail must be postmarked by July 25, 2008, and
 received by August 1, 2008.
     Richardson will judge the entries and determine the category winners
 based on the following criteria: Extent to which photo captures the essence
 of the theme selected (25 percent), composition (25 percent), clarity and
 technical quality (25 percent), and creativity (25 percent).
     Each of the eight category winners will receive a photography-themed
 package valued at more than $300 and composed of Energizer(R) Ultimate
 Lithium batteries; a "Gear on Assignment Earth Explorer" shoulder bag; a
 VuPoint Film Scanner, which enables users to scan strips of negatives or
 color slides and convert them to 5 megapixel digital files via a USB port;
 and the National Geographic Ultimate Field Guide to Photography.
     Each of the category-winning photos will be posted online at in mid-August, and visitors to the
 site will then be asked to cast their vote to determine the grand prize
 winner of the "Energizer(R) Ultimate Photography Contest." The voting
 period will extend from August 15 to August 28, with the grand prize winner
 being announced on or about September 22, 2008.
     About Energizer Ultimate Lithium
     Introduced more than 15 years ago, Energizer(R) Ultimate Lithium
 continues to help pave the way for a new generation of high-tech portable
 power devices, ranging from digital photo equipment to GPS units and
 wireless headsets. Recognized as the world's longest-lasting AA and AAA
 batteries for high-tech devices, lasting up to 8X longer* in digital
 cameras, they are 33 percent lighter than ordinary alkaline batteries,
 perform in extreme temperatures from -40 to 140 degrees Fahrenheit (-40 to
 60 degrees C) and have a 15-year storage life.
     *Versus Energizer(R) MAX(R). AA Only. Results vary by camera.
     About Energizer
     Energizer Holdings, Inc. (NYSE:   ENR),, headquartered
 in St. Louis, Missouri, is one of the world's largest manufacturers of
 primary batteries, battery-powered devices and flashlights. Energizer, a
 global leader in the dynamic business of providing portable power geared
 toward the new digital age, offers a full portfolio of products including
 the Energizer(R) MAX(R) premium alkaline brand; Energizer(R) Ultimate
 Lithium; and Nickel Metal Hydride (NiMH) Rechargeable batteries and
     The Energizer product line also includes specialty batteries for
 hearing aids and medical devices, health and fitness devices, as well as
 for keyless remote entry systems, watches and other uses. Through its
 flashlight and lighting products unit, Energizer helps bring consumer
 insight and innovation to these important household devices. Energizer
 continues its role as technology leader as it launches its Energizer(R)
 Energi To Go(R) line of portable battery-driven power packs for cell phones
 and iPod(R) devices.

SOURCE National Geographic Society