AT&T's YELLOWPAGES.COM Launches Latest Options in Wireless Local Search

Mobile Users Benefit From Enhancements That Provide Easy Access to Local

Business Information

New Functionality Exemplifies Integration, Convergence Benefits of New AT&T

    PASADENA, Calif., and SAN ANTONIO, Jan. 22 /PRNewswire-FirstCall/ --
 YELLOWPAGES.COM ( http://www.yellowpages.com ), a subsidiary of AT&T Inc.
 ( T), announced today that local search has become easier for wireless
 customers of the new AT&T.
     (Photos: http://www.newscom.com/cgi-bin/prnh/20070122/CGM008-a
               http://www.newscom.com/cgi-bin/prnh/20070122/CGM008-b )
     Through YELLOWPAGES.COM local search enhancements, AT&T wireless
 customers can now conduct simple, streamlined lookups through a revamped
 single search box on MEdia(TM) Net and experience an improved user
 interface optimized for mobile search.
     Through enhancements to MEdia Net, a single search box now
 differentiates popular searches for local information from general Internet
 searches. For example, a user who types "pizza" into the search box with a
 geographic area, determined by the user's default ZIP code or a ZIP code he
 or she enters, would receive listings provided by YELLOWPAGES.COM for local
 pizza places as opposed to a broad listing of everything related to pizza
 that would likely result from a traditional search engine service.
     The wireless local search functionality is another example of promised
 converged product offerings being made available by AT&T Inc. following its
 acquisition of BellSouth Corp. on Dec. 29, 2006.
     "As more and more Americans turn to their wireless devices for
 information on local businesses, YELLOWPAGES.COM is giving our users and
 AT&T wireless subscribers the important information they need when locating
 an area merchant or service," said Charles Stubbs, president and CEO of
 YELLOWPAGES.COM, AT&T. "Our wireless customers now can use their handsets
 to shop locally and get a comprehensive collection of local listings from a
 trusted source."
     "The new functionality is another example of cross-platform convergence
 and integration made possible by AT&T," said Jim Ryan, vice president of
 mobile data services, AT&T. "The YELLOWPAGES.COM brand resonates with
 consumers as a way to find local business information based on their
 particular interests and needs. AT&T customers now have access to more
 localized information when searching the Internet on their mobile phones,"
 Ryan said.
     In the "WHAT'S HOT" section on MEdia Net, which gives subscribers quick
 access to seasonal content of interest, consumers will now have shortcut
 access to relevant business listings -- provided by YELLOWPAGES.COM -- such
 as links to recommended places to shop for Dad as Father's Day approaches.
     YELLOWPAGES.COM has updated its search platform for optimal mobile
 viewing of maps and information for users who type the YELLOWPAGES.COM URL
 directly into their wireless Web browser or select YELLOWPAGES.COM from the
 list of Directories & Maps available to AT&T wireless subscribers.
 YELLOWPAGES.COM recently launched a "Send to Mobile" site feature that
 allows consumers to text message search results from their PC directly to
 their mobile handsets.
     The YELLOWPAGES.COM Network received more than one billion searches in
 2006.
     AT&T is the largest wireless carrier in the United States, serving 58.7
 million customers. The company recently launched a multifaceted campaign to
 transition the Cingular brand to AT&T to further strengthen the most
 recognized name in communications around the world and reflect the
 strategic transformation under way at AT&T.
     This AT&T news release and other announcements are available as part of
 an RSS feed at http://www.att.com/rss .
     About AT&T
     AT&T Inc. is a premier communications holding company in the United
 States and around the world, with operating subsidiaries providing services
 under the AT&T brand. AT&T is the recognized world leader in providing
 IP-based communications services to businesses and the U.S. leader in
 providing wireless, high speed Internet access, local and long distance
 voice, and directory publishing and advertising through its Yellow Pages
 and YELLOWPAGES.COM organizations. As part of its three-screen integration
 strategy, AT&T is expanding video entertainment offerings to include such
 next-generation television services as AT&T U-verse(SM) TV. Additional
 information about AT&T Inc. and the products and services provided by AT&T
 subsidiaries and affiliates is available at http://www.att.com .
     AT&T is a registered trademark of AT&T Knowledge Ventures. Subsidiaries
 and affiliates of AT&T Inc. provide products and services under the AT&T
 brand. For more information, please review this announcement in the AT&T
 newsroom at http://www.att.com/newsroom .
 
 

SOURCE AT&T Inc.

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