2014

Attunity Appoints Lawrence Schwartz as Vice President of Marketing

BURLINGTON, Massachusetts, June 25, 2013 /PRNewswire/ --

Attunity Ltd. (NASDAQ CM: ATTU), a leading provider of information availability software solutions, announced today that Lawrence Schwartz has been appointed as the Company's Vice President of Marketing. In this role, effective immediately, Schwartz is responsible for all aspects of marketing and sales enablement. He will focus on driving strong demand generation and brand awareness as the Company positions itself for growth in the data replication and cloud computing markets. Schwartz joins Attunity with 20 years of experience in data and information systems.

Most recently, Schwartz served as the Vice President of Marketing for Tokutek, a leader in high-performance database technology. At Tokutek, Schwartz led worldwide marketing, PR, product management, social, community, and partner efforts for MySQL and MongoDB solutions at the forefront of Big Data. During his tenure with the company, Tokutek's customer base doubled in size.

Prior to that role, Schwartz held senior marketing and product management roles at E Ink Corporation, a pioneer of TFT and electronic paper displays for the eBook and tablet markets. Before that, he was at EMC in the Symmetrix division, where he managed the marketing rollout of flash storage as well as led the introduction of RSA security features into the product line.  Often sought out for his industry expertise, he has been a featured speaker at many leading technology conferences, and has been quoted in numerous industry journals. He holds a Master in Business Administration from Harvard Business School, as well as a Master of Science and a Bachelor of Science from Massachusetts Institute of Technology.

"We are excited to have Lawrence join the Attunity leadership team at this important stage in the Company's growth," stated Shimon Alon, Chairman and Chief Executive Officer of Attunity. "We believe that Lawrence's wealth of experience will help Attunity strengthen its market share as well as its leadership in brand position and recognition. His top priorities are to ensure that we continue to grow awareness of our offerings, build our sales pipeline, leverage strategic partnerships and refine our key marketing messages."

About Attunity

Attunity is a leading provider of information availability software solutions that enable access, sharing and distribution of data, including Big Data, across heterogeneous enterprise platforms, organizations, and the cloud. Our software solutions include data replication, change data capture (CDC), data connectivity, enterprise file replication (EFR) and managed-file-transfer (MFT). Using Attunity's software solutions, our customers enjoy significant business benefits by enabling real-time access and availability of data and files where and when needed, across the maze of heterogeneous systems making up today's IT environment.

Attunity has supplied innovative software solutions to its enterprise-class customers for nearly 20 years and has successful deployments at thousands of organizations worldwide. Attunity provides software directly and indirectly through a number of partners such as Microsoft, Oracle, IBM and HP. Headquartered in Boston, Attunity serves its customers via offices in North America, Europe, and Asia Pacific and through a network of local partners. For more information, visit http://www.attunity.com or our In Tune blog and join our community on Twitter, Facebook, LinkedIn and YouTube.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and other Federal Securities laws. Statements preceded by, followed by, or that otherwise include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", and similar expressions or future or conditional verbs such as "will", "should", "would", "may" and "could" are generally forward-looking in nature and not historical facts. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results, expressed or implied by such forward-looking statements, could differ materially from Attunity's current expectations. Factors that could cause or contribute to such differences include, but are not limited to: our reliance on strategic relationships with our distributors, OEM and VAR partners, including Microsoft, and on our other significant customers; risks and uncertainties relating to acquisitions, including costs and difficulties related to integration of acquired businesses; our liquidity challenges and the need to raise additional capital in the future; timely availability and customer acceptance of Attunity's new and existing products, including Attunity Replicate and Attunity CloudBeam; changes in the competitive landscape, including new competitors or the impact of competitive pricing and products; a shift in demand for products such as Attunity's products; the impact on revenues of economic and political uncertainties and weaknesses in various regions of the world, including the commencement or escalation of hostilities or acts of terrorism; and other factors and risks on which Attunity may have little or no control. This list is intended to identify only certain of the principal factors that could cause actual results to differ. For a more detailed description of the risks and uncertainties affecting Attunity, reference is made to Attunity's Annual Report on Form 20-F for the year ended December 31, 2012, which is on file with the Securities and Exchange Commission (SEC) and the other risk factors discussed from time to time by Attunity in reports filed with, or furnished to, the SEC. Except as otherwise required by law, Attunity undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

© Attunity 2013. All Rights Reserved. Attunity is a registered trademark of Attunity Inc. All other product and company names herein may be trademarks of their respective owners.

Investor contacts:

Todd Fromer / Garth Russell
Investor Relations
KCSA Strategic Communications
Tel: +1-212-682-6300
tfromer@kcsa.com / grussell@kcsa.com

Dror Harel-Elkayam, CFO
Attunity Ltd.
Tel. +972-9-899-3000
dror.elkayam@attunity.com

SOURCE Attunity (UK) Ltd




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