Company to Present new ODR Solutions and Change Data Capture (CDC) Technology at Oracle(R) Open World 2009

BURLINGTON, Massachusetts, October 12 /PRNewswire-FirstCall/ -- Attunity Ltd. (OTC BB: ATTUF.OB), a leading provider of real-time data integration and event capture software, introduces today a set of solutions based on a new concept coined 'Operational Data Replication' (ODR), which is designed to enable the large market of Oracle customers to replicate data in real-time to and from Oracle databases, at an affordable price point. The solutions, which are designed to enhance business intelligence (BI), improve business operations and reduce total costs, will be presented at Oracle(R) Open World 2009, October 11-14, at the Moscone Center in San Francisco, CA.

Today more than ever, using real-time information in business intelligence and operations is believed to be crucial in order to compete effectively and set organizations apart in their ability to serve customers, optimize operations, and as a result - improve margins. In many cases, doing so requires replicating operational data, and making up-to-the-minute information accessible for employees, customers, and partners.

According to Gartner, "Business analysts and architects should study business processes to determine where monitoring and near-real-time reporting of key performance indicators would provide a meaningful business benefit. They should proactively offer to implement the relevant operation-intelligence facilities as a part of the application development process." (1)

To date, customers looking for replication software had two key choices: invest heavily in homegrown solutions or purchase enterprise data replication (EDR) software packages that are very expensive and address needs that may exceed those required for operational BI. Alternatively, ODR (Operational Data Replication) focuses on delivering operational data to support operational/real-time BI requirements at a price point that can be considerably lower, enabling significant cost savings in hardware, software licenses, and implementation services.

Attunity is a leading independent provider of low-impact change data capture (CDC) technology that enables capturing and processing only the changes made to heterogeneous enterprise data sources, relational and non-relational, on platforms ranging from Windows to the Mainframe. Building on its proven line of CDC products, Attunity is now offering several ODR solutions that Oracle customers can leverage including:

1. Stand alone, end-to-end ODR application for replicating data across heterogeneous data sources

2. ODR solution that is integrated with existing DBMS investments, specifically with SQL Server

3. Event-driven ODR based on capturing database change events leveraging Event Data Capture (EDC) technology and existing Application Integration or Service Oriented Architecture (SOA) middleware

All these solutions support Oracle as a source of operational data or as a target hosting data for business intelligence. With the options Attunity provides, customers can design cost-effective solutions that enable initiatives such as operational business intelligence, efficient/real-time data warehousing, or propagate changes to ensure consistency across heterogeneous applications.

"The need for real-time information is growing and with it the costs of making it available for business users to support decisions and operations," stated Shimon Alon, Attunity's chief executive officer. "As a strategic Oracle partner, we are focused on bringing our ODR offering to the large Oracle community, helping customers to capitalize on their information assets, provide high return on investment and become more competitive, while benefiting from the cost-savings that our technology offers."

Oracle Open World 2009 attendees are encouraged to learn more about Attunity's solutions by visiting us in booth #3618, in the Moscone Convention Center's West Hall. Additional information about the Attunity solutions can be found at http://www.attunity.com.

(1) Gartner, Inc. "Predicts 2009: The Evolution of Key Application Architecture Patterns," by Anthony Bradley, Yefim V. Natis, W Schulte, Daniel Sholler, 3 December, 2008.

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About Attunity

Attunity is a leading provider of real-time data integration and event capture software. Using our software solutions, Attunity's customers enjoy dramatic business benefits by driving down the cost of managing their operational systems, creating flexible, service-based architectures for increased business agility, and by detecting critical actionable business events, as they happen, for faster business execution.

Attunity has supplied innovative software solutions to its enterprise-class customers for nearly 20 years and has successful deployments at thousands of organizations worldwide. Attunity provides software directly and indirectly through a number of strategic and OEM agreements with partners such as Oracle, Microsoft, IBM, HP and SAP/Business Objects. Headquartered in Boston, Attunity serves its customers via offices in North America, Europe, and Asia Pacific and through a network of local partners. For more information, please visit us at www.attunity.com.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and other Federal Securities laws. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results could differ materially from Attunity's current expectations. Factors that could cause or contribute to such differences include, but are not limited to: liquidity challenges and the need to raise funds in the near future, which may not be available to the Company on acceptable terms or at all; the impact on revenues of economic and political uncertainties and weaknesses in various regions of the world, including the commencement or escalation of hostilities or acts of terrorism; any unforeseen developmental or technological difficulties with regard to Attunity's products; changes in the competitive landscape, including new competitors or the impact of competitive pricing and products; a shift in demand for products such as Attunity's; unknown factors affecting third parties with which Attunity has formed business alliances; timely availability and customer acceptance of Attunity's new and existing products; and other factors and risks on which Attunity may have little or no control. This list is intended to identify only certain of the principal factors that could cause actual results to differ. For a more detailed description of the risks and uncertainties affecting Attunity, reference is made to Attunity's most recent Annual Report on Form 20-F, which is on file with the Securities and Exchange Commission. Except as otherwise required by law, Attunity undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

(c) Attunity 2009. All Rights Reserved. Attunity is a registered trademark of Attunity Inc. All other product and company names herein may be trademarks of their respective owners.

    Press contact:

    Itamar Ankorion,
    Director of Marketing, Attunity
    Itamar.Ankorion@attunity.com
    +1-(781)-328-0960 , x5220

SOURCE Attunity Ltd

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