Austin Green Art Commissioned By Starbucks to Create 'Cup City' at Austin City Limits Music Festival
Temporary Artwork Installation Highlights Commitment to Environmental
AUSTIN, Texas, Sept. 21 /PRNewswire/ -- Austin Green Art, an environmental public art organization, will create a monumental temporary artwork, "Cup City," commissioned by Starbucks Coffee Company at the Austin City Limits Music Festival, September 23 - 25 at Austin's Zilker Park. Cup City is inspired by Starbucks' commitment to environmental leadership, and will highlight the company's progressive recycling program. When complete, the 50-by-100 foot arrangement of metal fencing modules will hold 30,000 recycled Starbucks coffee cups. Solar-powered lighting will illuminate the giant installation at night. The artwork will be created onsite by 60 Austin Green Art volunteers, who will collect recyclable materials from the Festival grounds. Festival attendees, artists, and volunteers will participate in the completion of Cup City by placing coffee cups and lids directly onto the structure. Starbucks will be an onsite vendor at the legendary music festival, and will offer a range of hot and cold coffee beverages in a unique outdoor cafe environment, adjacent to Cup City. In addition to sponsoring the installation of Cup City, Starbucks will donate $1 from every beverage sold at the festival to Austin Green Art. "Austin City Limits Festival is the quintessential Austin experience," explains Kim Castillo, regional marketing manager, Starbucks Coffee Company. "By partnering with Austin Green Art, Starbucks will create a fun, interactive art experience for festival attendees, and give-back to the community we love." Cup City is the latest large-scale installation by Austin Green Art. Artwork construction will begin Wednesday 9/21. Cup City will be removed at Festival closing, Sunday 9/25. "The temporary nature of Cup City only adds to its impact," says Randy Jewart, Austin Green Art Founder and Director. "Like the music at the festival, it will be a once-in-a-lifetime experience." With music, food, coffee, and up to 70,000 attendees per day, the Austin City Limits Music Festival has all the ingredients for memorable public art. "Our goal for the installation is to create a monumental visual centerpiece for the Festival," enthuses Jewart. "We applaud Starbucks' commitment to environmental responsibility, and artistic expression." About Austin Green Art Austin Green Art is a nonprofit initiative to envision, create and install public artworks that reflect Austin's love of the natural environment. Additional information can be found at http://www.austingreenart.org . About Starbucks Starbucks Corporation is the leading retailer, roaster and brand of specialty coffee in the world, with more than 9,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim. The Company is committed to offering the highest quality coffee and the Starbucks Experience while conducting its business in ways that produce social, environmental and economic benefits for communities in which it does business. In addition to its retail operations, the Company produces and sells bottled Frappuccino(R) coffee drinks, Starbucks DoubleShot(R) coffee drink, and a line of superpremium ice creams through its joint venture partnerships. The Company's brand portfolio provides a wide variety of consumer products. Tazo Tea's line of innovative superpremium teas and Hear Music's exceptional compact discs enhance the Starbucks Experience through best-of-class products. The Seattle's Best Coffee(R) and Torrefazione Italia(R) Coffee brands enable Starbucks to appeal to a broader consumer base by offering an alternative variety of coffee flavor profiles. For more information go to http://www.starbucks.com .
SOURCE Austin Green Art
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