Austin Green Art Commissioned By Starbucks to Create 'Cup City' at Austin City Limits Music Festival

    AUSTIN, Texas, Sept. 21 /PRNewswire/ -- Austin Green Art, an environmental
 public art organization, will create a monumental temporary artwork, "Cup
 City," commissioned by Starbucks Coffee Company at the Austin City Limits
 Music Festival, September 23 - 25 at Austin's Zilker Park.
     Cup City is inspired by Starbucks' commitment to environmental leadership,
 and will highlight the company's progressive recycling program. When complete,
 the 50-by-100 foot arrangement of metal fencing modules will hold 30,000
 recycled Starbucks coffee cups. Solar-powered lighting will illuminate the
 giant installation at night.
     The artwork will be created onsite by 60 Austin Green Art volunteers, who
 will collect recyclable materials from the Festival grounds. Festival
 attendees, artists, and volunteers will participate in the completion of Cup
 City by placing coffee cups and lids directly onto the structure.
     Starbucks will be an onsite vendor at the legendary music festival, and
 will offer a range of hot and cold coffee beverages in a unique outdoor cafe
 environment, adjacent to Cup City. In addition to sponsoring the installation
 of Cup City, Starbucks will donate $1 from every beverage sold at the festival
 to Austin Green Art.
     "Austin City Limits Festival is the quintessential Austin experience,"
 explains Kim Castillo, regional marketing manager, Starbucks Coffee Company.
 "By partnering with Austin Green Art, Starbucks will create a fun, interactive
 art experience for festival attendees, and give-back to the community we
 love."
     Cup City is the latest large-scale installation by Austin Green Art.
 Artwork construction will begin Wednesday 9/21. Cup City will be removed at
 Festival closing, Sunday 9/25.
     "The temporary nature of Cup City only adds to its impact," says Randy
 Jewart, Austin Green Art Founder and Director. "Like the music at the
 festival, it will be a once-in-a-lifetime experience."
     With music, food, coffee, and up to 70,000 attendees per day, the Austin
 City Limits Music Festival has all the ingredients for memorable public art.
     "Our goal for the installation is to create a monumental visual
 centerpiece for the Festival," enthuses Jewart. "We applaud Starbucks'
 commitment to environmental responsibility, and artistic expression."
 
     About Austin Green Art
     Austin Green Art is a nonprofit initiative to envision, create and install
 public artworks that reflect Austin's love of the natural environment.
 Additional information can be found at http://www.austingreenart.org .
 
     About Starbucks
     Starbucks Corporation is the leading retailer, roaster and brand of
 specialty coffee in the world, with more than 9,000 retail locations in North
 America, Latin America, Europe, the Middle East and the Pacific Rim. The
 Company is committed to offering the highest quality coffee and the Starbucks
 Experience while conducting its business in ways that produce social,
 environmental and economic benefits for communities in which it does business.
 In addition to its retail operations, the Company produces and sells bottled
 Frappuccino(R) coffee drinks, Starbucks DoubleShot(R) coffee drink, and a line
 of superpremium ice creams through its joint venture partnerships. The
 Company's brand portfolio provides a wide variety of consumer products. Tazo
 Tea's line of innovative superpremium teas and Hear Music's exceptional
 compact discs enhance the Starbucks Experience through best-of-class products.
 The Seattle's Best Coffee(R) and Torrefazione Italia(R) Coffee brands enable
 Starbucks to appeal to a broader consumer base by offering an alternative
 variety of coffee flavor profiles. For more information go to
 http://www.starbucks.com .
 
 

SOURCE  Austin Green Art