SAN RAFAEL, Calif., Oct. 20 /PRNewswire-FirstCall/ -- Autodesk, Inc.
(Nasdaq: ADSK), the world's leading design software and digital content
company, today announced the formal establishment of Autodesk (China) Co.,
Ltd., a wholly-owned subsidiary in China offering customers the software and
services needed to create, manage, and share digital assets across boundaries,
increasing efficiencies and reducing production costs. As Autodesk celebrates
its 10th anniversary of operations in China, the China Initiative Steering
Committee led by Autodesk CEO and Chairman Carol Bartz will hold its second
annual Beijing meeting to discuss its new strategy for developing its
operations in China after Autodesk (China) Co., Ltd. is opened.
"The establishment of Autodesk (China) Co., Ltd. signifies another
important move for Autodesk in China," said Dr. Jack Gao, vice president,
Greater China Region and the newly promoted vice chairman of the China
Initiative Steering Committee. "We are gratified to be recognized as a strong
partner for the Chinese market and will continue to spur China's digital
design industry growth by providing the Chinese market with solutions that
meet its needs."
Autodesk will continue to focus on the three goals laid down during the
first meeting of the China Initiative Steering Committee (CISC) in October
2003. These include geographic coverage expansion, the "Made-in-China"
program, and a flexible business system to suit local China customers' needs.
For geographical coverage expansion, Autodesk will further enhance the
management of each territory (North, East, South, West & Central China) and
focus on growth in new cities.
Launched this year, the "Made in China" program focuses on the
customization of Autodesk products to form China specific products for
different industries, meeting the needs in the Chinese market.
Following the principle that endeavors should be simple, operable, and
provide better results, Autodesk will initiate new projects and explore new
business models that best suit conditions in China.
The second meeting of the CISC to be held in Beijing will further ensure
that Autodesk will continue to work closely with our China customers and
partners under the Chinese Government's IT development strategy to create more
opportunities for the growth of China's digital design industry.
Autodesk is the world's leading design software and digital content
company, offering customers progressive business solutions through powerful
technology products and services. Autodesk helps customers in the building,
manufacturing, infrastructure, digital media, and wireless data services
fields increase the value of their digital design data and improve
efficiencies across their entire project lifecycle management processes. For
more information about the company, see www.autodesk.com.
NOTE: Autodesk is a registered trademark of Autodesk, Inc., in the USA
and/or other countries. All other brand names, product names, or trademarks
belong to their respective holders.
CONTACT: Nicole Pack of Autodesk, +1-415-507-6282, or
SOURCE Autodesk, Inc.