Autodesk Celebrates 10th Anniversary in the China Region With the Establishment of a Wholly-Owned Subsidiary Based in Beijing

Autodesk Reinforces Ongoing Commitment to the China Region

Oct 20, 2004, 01:00 ET from Autodesk, Inc.

    SAN RAFAEL, Calif., Oct. 20 /PRNewswire-FirstCall/ -- Autodesk, Inc.
 (Nasdaq:   ADSK), the world's leading design software and digital content
 company, today announced the formal establishment of Autodesk (China) Co.,
 Ltd., a wholly-owned subsidiary in China offering customers the software and
 services needed to create, manage, and share digital assets across boundaries,
 increasing efficiencies and reducing production costs. As Autodesk celebrates
 its 10th anniversary of operations in China, the China Initiative Steering
 Committee led by Autodesk CEO and Chairman Carol Bartz will hold its second
 annual Beijing meeting to discuss its new strategy for developing its
 operations in China after Autodesk (China) Co., Ltd. is opened.
     "The establishment of Autodesk (China) Co., Ltd. signifies another
 important move for Autodesk in China," said Dr. Jack Gao, vice president,
 Greater China Region and the newly promoted vice chairman of the China
 Initiative Steering Committee. "We are gratified to be recognized as a strong
 partner for the Chinese market and will continue to spur China's digital
 design industry growth by providing the Chinese market with solutions that
 meet its needs."
     Autodesk will continue to focus on the three goals laid down during the
 first meeting of the China Initiative Steering Committee (CISC) in October
 2003.  These include geographic coverage expansion, the "Made-in-China"
 program, and a flexible business system to suit local China customers' needs.
     For geographical coverage expansion, Autodesk will further enhance the
 management of each territory (North, East, South, West & Central China) and
 focus on growth in new cities.
     Launched this year, the "Made in China" program focuses on the
 customization of Autodesk products to form China specific products for
 different industries, meeting the needs in the Chinese market.
     Following the principle that endeavors should be simple, operable, and
 provide better results, Autodesk will initiate new projects and explore new
 business models that best suit conditions in China.
     The second meeting of the CISC to be held in Beijing will further ensure
 that Autodesk will continue to work closely with our China customers and
 partners under the Chinese Government's IT development strategy to create more
 opportunities for the growth of China's digital design industry.
     About Autodesk
     Autodesk is the world's leading design software and digital content
 company, offering customers progressive business solutions through powerful
 technology products and services. Autodesk helps customers in the building,
 manufacturing, infrastructure, digital media, and wireless data services
 fields increase the value of their digital design data and improve
 efficiencies across their entire project lifecycle management processes. For
 more information about the company, see
     NOTE:  Autodesk is a registered trademark of Autodesk, Inc., in the USA
 and/or other countries. All other brand names, product names, or trademarks
 belong to their respective holders.
     CONTACT:  Nicole Pack of Autodesk, +1-415-507-6282, or

SOURCE Autodesk, Inc.