The 3GTV(TM) platform will offer media agencies unprecedented control over the targeting and delivery of their clients' messages

ALLENDALE, N.J., Dec. 15 /PRNewswire/ -- Automated Media Services, (AMS) an Allendale, New Jersey-based firm, announced today that it has engaged Proximo Consulting Services to design a user interface application for its groundbreaking media planning and buying platform called 3GTV(TM).

The 3GTV(TM) media planning platform will offer media agencies unprecedented control over the targeting and delivery of their clients' messages to audiences in the retail environment. With functions for geo-targeting, long-term planning and patent-protected ad verification, the system will enable agents to deliver the right message to the right audience, at the right time.

Proximo Consulting Services will handle the design and functional implementation of the platform, which is expected to launch in the first quarter, in conjunction with the AMS launch of its first retailer-affiliate.

"Proximo's application will enable 3GTV(TM), to bring the power of self-service and total access to the television media planning realm," says AMS Chief Executive Officer Robert Wolinsky. "The agency has complete control over their 3GTV(TM) media buys at all times; all managed from their desktop."

The Proximo-developed software allows for buyers and agencies to access real-time data on spot availability on the network and its affiliates, with the ability to react by re-allocating purchased airtime to clients based on changes in plans or agreements. In addition to its other capabilities, the system also allows for the uploading of content by planners and agencies.

About Automated Media Services, Inc.

Automated Media Services, Inc. (AMS) is an Allendale, New Jersey-based firm responsible for the creation and development of the next generation television platform, called 3rd Generation Television or 3GTV(TM). 3GTV(TM)( )is the first out-of-home form of television - the solution to today's media and advertising crisis. Like Radio, which decades ago made the leap from in-home to out-of-home, Television is now going to do the same with 3GTV(TM). Founded by a coterie of industry veterans with over 150 years of collective experience in television, engineering, advertising, retail and marketing, AMS aims to yield the first development of an automated, plannable advertising and media platform located in the midst of the most coveted marketing environment in the physical universe, the retail store.

SOURCE Automated Media Services

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