Autometrics Announces Appointment of Christine MacKenzie as President Fast Growing Automotive Predictive Data Company Strengthens Resources

BIRMINGHAM, Mich., Jan. 14, 2013 /PRNewswire-iReach/ -- Autometrics ( announced today that Christine MacKenzie has been promoted to company President, and will oversee over the continued growth of its client base and core US automotive product portfolio.

Christine has a wealth of experience within the Automotive Industry, having spent almost 30 years with the Chrysler Group working in all aspects of Marketing and Sales. Upon retiring from Chrysler in 2008, Christine joined Autometrics where she has spent the last 4 years as SVP of Corporate Development. In this time Christine helped Autometrics' Lower Funnel Prospect™ (LFP™) data become established within the majority of volume US automotive brands.

In her new role, Christine has overall responsibility for Autometrics LFP data, and the Autometrics Pulse™ reporting platform. Christine comments "I am very excited to start this new challenge within Autometrics, and look forward to leading such a talented team to further expand our client base. I am extremely proud to be associated with such a respected company that prides itself on transforming how the industry tracks the lower funnel in real time to optimize marketing, sales and inventories."

Stephen Shaw, Group CEO, Chairman and Co-Founder of Autometrics said "Christine's leadership skills, experience and industry knowledge has already made her a pillar in the Autometrics family. Her appointment to President is a sign of our preparation for growth. I'm confident that Christine will help drive the company to new levels and play a key role in delivering high quality solutions for our clients."

Stephen retains overall responsibility for Autometrics' corporate strategy and new product research & development. Co-founder and Executive Vice President Barnaby Knight retains responsibility for Autometrics international development and acts as Group CFO.

About Autometrics

Autometrics patent pending techniques measure Lower Funnel Prospects™ (LFPs™) for new vehicles on a real-time basis, for all new makes and models down to the zip code level, from third party automotive websites. Autometrics is effectively a daily census, aggregating over 600,000 LFPs™ per day. Autometrics LFP™ data is highly predictive of future retail sales and is used by clients to forecast sales, measure the impact of both advertising and incentives, and is a key input to marketing mix optimization models.

Media Contact:

Randy Rubin Autometrics, Inc., 310-938-9319,

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SOURCE Autometrics, Inc.


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