Automobile Advertising of the Year Winners Announced

Corporate Social Responsibility and Dealer Advertisements Categories Introduced

11 Jan, 2016, 16:20 ET from The One Club

NEW YORK, Jan. 11, 2016 /PRNewswire/ -- The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 3rd Annual One Show Automobile Advertising of the Year Awards.  In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in seven categories: broadcast TV, online video, interactive, experiential, print & outdoor, along with new categories corporate social responsibility and dealer advertisements. 

Winners will be presented onstage at a special event during the NAIAS Press Preview on Monday, January 11, 2016, at the Cobo Center in Detroit at 4:20 p.m. EST.

"This is our third awards show at NAIAS and our fourth year in a row partnering with the North American International Auto Show in Detroit," said Yash Egami, VP, Content and Marketing at The One Club and producer of the Automobile Advertising of the Year Awards. "NAIAS is the gold standard for automotive and the perfect partner for a category that produces some of the best creative work in the world."

The list of winners, which features creative work from domestic and international agencies and automotive brands, are as follows:

Print & Outdoor

Land Rover "The Test Drive Billboard" – Y&R/Singapore

Broadcast Television

American Honda Motor Co. "Paper" – RPA/Santa Monica

Acura "The Test" – Mullen Lowe U.S./Los Angeles

Interactive

Chevrolet "Technology and Stuff" – Commonwealth//McCann/Detroit

Experiential

BMW "Reverse April Fools'" – DDB Group New Zealand/Auckland

Online Video

Hyundai Motor Company "A Message to Space"
– Innocean Worldwide/Seoul

Daimler "The Uncrashable Toy Cars" – Jung Von Matt/Hamburg

Corporate Social Responsibility

Samsung "Safety Truck" – Leo Burnett Argentina/Buenos Aires

Dealer Advertisements

Ontario Honda Dealers Association "Mister Bunny's Journey" –
DS+P/Toronto

Visit automobile.oneclub.org for more information. 

About The One Club
The One Club, producer of the prestigious One Show and Creative Week, is the world's foremost non-profit organization recognizing creative excellence in advertising and design.  The One Show honors the best work across all disciplines, including Advertising, Interactive, Design and Branded Entertainment. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.

You can follow The One Club online at www.oneclub.org, on Facebook and at Twitter.

SOURCE The One Club



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