"Our strategy incorporates on-line and print in both English and Spanish to ensure we meet the needs of this growing population of car buyers," said
AutoTrader Latino consists of www.AutoTraderLatino.com, a nationwide, Spanish-language automotive classified site, and AutoTrader Latino classified print magazines distributed in 15 of the largest markets for Hispanic-American car buyers, including
The AutoTraderLatino.com web site has up to 1 million vehicles listed for sale and thousands of unique monthly visitors in every major DMA. The web site offers national reach for ads placed there and the ability for car buyers to search for cars by geographic location, model, body style, color, price range and a number of other criteria. Shoppers on the site can also search for new, used or certified pre-owned vehicles.
AutoTrader Latino will grow into markets with large concentrations of Hispanic-American car buyers including
AutoTrader Latino increases its reach with print and on-line partnerships with top national and local market print and on-line media targeting the Hispanic-American community. Nationally, AutoTrader Latino provides auto listings on Univision.com's city pages. Major local-market partnerships include Mundo Hispanico, an
"Our goal is to serve this market how and where they want to be served - in English, in Spanish, on-line and in print," said Puente. "There continues to be a strong demand for a print product among Hispanic-American car buyers and AutoTrader Latino is the only company that offers auto dealers a comprehensive national and local-market avenue for reaching this fast-growing market."
AutoTrader Latino evolved out of various print and on-line efforts AutoTrader.com and its sister company, Auto Trader Publishing, had engaged in to reach this group. Formerly known as AutoMercado, this initiative was spread between the two companies. Renamed AutoTrader Latino to benefit from the unparalleled AutoTrader.com brand recognition even in the Hispanic-American community, the entire unit now lives within AutoTrader.com as a result of recent consolidation of the business.
About AutoTrader Latino
AutoTrader Latino is a nationwide advertising outlet aimed at serving the fast-growing market of Hispanic-American car buyers with both print and on-line media. With more than 1 million cars listed for sale on-line and in a growing number of local-market print publications, AutoTrader Latino reaches Hispanic-American in-market buyers in both English and Spanish. Please visit www.autotraderlatino.com for more information.
AutoTrader.com, created in 1997 and headquartered in