Avention Strengthens Collaboration With SAP Avention Solutions to Integrate with SAP® Cloud for Customer, Helping Organizations to Enrich Their Business Processes

CONCORD, Mass., April 1, 2014 /PRNewswire/ -- Avention, Inc., a leader in transformative sales enablement and business information solutions, today announced that as a result of a new agreement with SAP AG (NYSE: SAP) it will integrate Avention(SM) solutions with the SAP® Cloud for Customer solution. Using Avention's solutions with SAP Cloud for Customer will give companies access to Avention's global B2B data and business insights while working with the cloud-based customer engagement solution from SAP, helping to increase business efficiency.

Organizations today are consistently looking for ways to improve their interactions with customers and prospects, and there is a demand for higher-quality data and insights that drive valuable action. Business professionals across industries are challenged with driving deeper engagement while attracting new customers. Avention solutions present a new way of looking at business data, by correlating it to traditional business information. It also features the appropriate context to deliver new business insights that can be used to reduce research time, improve decision making and increase business execution.

The planned ability to access Avention solutions from within SAP Cloud for Customer is expected to give users invaluable information at their fingertips within seconds, harnessing the power of big data and the cloud while maintaining the ease of use and flexibility that customers are accustomed to. Interoperation between the SAP and Avention solutions is also expected to help users of SAP Cloud for Customer to leverage the core capabilities of Avention Conceptual Search(SM), Avention Business Signals(SM), Avention Ideal Profile(SM), and Avention SmartLists(SM) within their day-to-day tasks, which will help improve their professional job effectiveness.

"Avention's collaboration with SAP is a testament to our continued commitment to the organization's growing partner program," said Jim Tinney, Director of Channel Sales at Avention. "We are excited and confident that the integration we are working toward will be able to provide customers with smooth interoperation and an excellent overall experience by combining these best-of-breed solutions. The proposed integration with SAP Cloud for Customer is another significant milestone in our work to improve the way professionals do business, regardless of industry or location."

For more information, visit www.avention.com or contact your Avention representative. Information on product availability will be available soon.

About Avention

Avention, Inc., formerly OneSource, provides real-time, actionable B2B data from the world's most comprehensive database to deliver 21st century business information solutions. Avention(SM) empowers sales, marketing and research professionals with the best global B2B data available and leverages that data with its cutting-edge software. Through four key capabilities – Conceptual Search, Business Signals, Ideal Profiles and SmartLists – users find leads, market segments and the business insights that can't be found anywhere else. Headquartered in Concord, Mass. with offices across North America, Europe and APAC, Avention has more than 4,000 customers worldwide. Visit www.avention.com and follow us on Twitter @AventionInc.

Media Contacts:
Emily Held
PAN Communications
Phone: 1 617-502-4300
Email: Avention@pancomm.com

SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries. All other product and service names mentioned are the trademarks of their respective companies.

SOURCE Avention, Inc.



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