New Desktop Postal Center Saves Time and Money, While Increasing Efficiency

BREA, Calif., Dec. 2 /PRNewswire/ -- Today, Avery Dennison Office Products and Stamps.com unveiled the Desktop Postal Center as part of Avery's Mailing Center service, a comprehensive set of tools and services for mailing and shipping needs. Together the Avery Dennison and Stamps.com alliance provides the most convenient and cost-effective postage solution for small businesses and home office professionals, helping them accomplish all their day-to-day shipping and mailing projects. By transforming a computer/printer into a shipping machine, the Desktop Postal Center can save time and resources by accurately calculating exact postage with a postal scale, automatically verifying addresses through Stamps.com, tracking packages via e-mail notifications and eliminating the need to ever go to the post office again.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090527/SF22792LOGO)

"With our alliance with Stamps.com, we can provide a cost-effective and complete end-to-end solution for business professionals - no matter what the mailing or shipping project," said Adam Bratter, director, labels marketing for Avery Dennison Office Products. "Perfect for small businesses, the Desktop Postal Center is a one-stop shop for all their daily shipping needs, increasing their efficiency."

The integrated shipping solution includes a postage software service that allows quick and easy printing of U.S. postage right from a desktop computer. Business professionals have access to all classes of U.S. Postal Service delivery service. Shipping products from home or office is a simple and easy three-step process:

1. Create an account online at www.avery.com/postage and load postage account with funds
2. Create and print Avery® shipping labels and postage
3. Apply labels and postage to package and leave for postal carrier

"In this current economy, small businesses continue to seek ways to cut costs, increase productivity and enhance efficiency," said Ken McBride, president and CEO of Stamps.com. "Together with Avery, we are bringing the best of both worlds -- our leading postage services with Avery's leadership in professional label products, providing an invaluable resource for busy and time-constrained professionals."

The Avery® Desktop Postal Center Starter Kit is available now for a suggested retail price of $12.48 at select retailers. It comes with four weeks of service, $45 worth of postage, a software CD, a free 5-lb. capacity scale offer (redeemable by mail) to help determine accurate postage for packages, and sample sheets of Avery Mailing Labels, Avery Shipping Labels and Avery Stamps. The Digital Postal Scale (25-lb. capacity) also includes four weeks of service, $45 worth of postage, software CD, and sample sheets of Avery Mailing Labels, Avery Shipping Labels and Avery Stamps, all for a suggested retail price of $149.98. In addition, the following refill packs will be available:

• 32402 -- Avery White Shipping Labels - $16.13
• 32403 -- Avery 3-Part Multipurpose Mailing Labels - $16.13
• 32404 -- Avery Stamps - $12.48

For more information on the Avery Mailing Center and a list of retailers, please visit www.avery.com/postage.

About Avery Dennison Office Products

Avery Dennison Office Products (www.avery.com) markets products under the well-known Avery brand name and is one of the world's leading manufacturers of self-adhesive labels for laser and ink jet printers, labeling software, binders, sheet protectors, index and tab dividers and other office-, home- and school-related supplies. Avery Dennison Office Products, a business unit of Avery Dennison Corporation, is based in Brea, California. For more information about Avery-brand products, consumers can visit the Avery Dennison Worldwide Office Products Web site at www.avery.com or call the Avery Dennison Consumer Service Center at 1-800-GO-AVERY (1-800-462-8379).

Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Certain statements contained in this document are "forward-looking statements" intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Such forward-looking statements and financial or other business targets are subject to certain risks and uncertainties. Actual results and trends may differ materially from historical or expected results depending on a variety of factors, including but not limited to risks and uncertainties relating to investment in development activities and new production facilities; fluctuations in cost and availability of raw materials; ability of the Company to achieve and sustain targeted cost reductions; ability of the Company to generate sustained productivity improvement; successful integration of acquisitions; successful implementation of new manufacturing technologies and installation of manufacturing equipment; the financial condition and inventory strategies of customers; customer and supplier concentrations; changes in customer order patterns; loss of significant contract(s) or customer(s); timely development and market acceptance of new products; fluctuations in demand affecting sales to customers; impact of competitive products and pricing; selling prices; business mix shift; volatility of capital and credit markets; credit risks; ability of the Company to obtain adequate financing arrangements and to maintain access to capital; fluctuations in interest rates; fluctuations in pension, insurance and employee benefit costs; impact of legal proceedings, including a previous government investigation into industry competitive practices, and any related proceedings or lawsuits pertaining thereto or to the subject matter thereof related to the concluded investigation by the U.S. Department of Justice ("DOJ") (including purported class actions seeking treble damages for alleged unlawful competitive practices, which were filed after the announcement of the DOJ investigation), as well as the impact of potential violations of the U.S. Foreign Corrupt Practices Act; changes in governmental regulations; changes in political conditions; fluctuations in foreign currency exchange rates and other risks associated with foreign operations; worldwide and local economic conditions; impact of epidemiological events on the economy and the Company's customers and suppliers; acts of war, terrorism, natural disasters; and other factors.

The Company believes that the most significant risk factors that could affect its financial performance in the near-term include (1) the impact of economic conditions on underlying demand for the Company's products and on the carrying value of its assets; (2) the impact of competitors' actions, including pricing, expansion in key markets, and product offerings; (3) the degree to which higher costs can be offset with productivity measures and/or passed on to customers through selling price increases, without a significant loss of volume; (4) potential adverse developments in legal proceedings and/or investigations, including possible fines, penalties, judgments or settlements; and (5) the ability of the Company to achieve and sustain targeted cost reductions.

For a more detailed discussion of these and other factors, see "Risk Factors" and "Management's Discussion and Analysis of Results of Operations and Financial Condition" in the Company's most recent Form 10-K, filed on February 25, 2009, with the Securities and Exchange Commission. The forward-looking statements included in this document are made only as of the date of this document, and the Company undertakes no obligation to update the forward-looking statements to reflect subsequent events or circumstances.

Avery is a registered trademark of Avery Dennison Corporation.

About Stamps.com and PhotoStamps

Stamps.com (Nasdaq: STMP) is a leading provider of Internet-based postage services. Stamps.com's online postage service enables small businesses, enterprises, advanced shippers and consumers to print U.S. Postal Service-approved postage with just a PC, printer and Internet connection, right from their home or office. The Company targets its services to small businesses and home offices, and currently has PC Postage partnerships with Avery Dennison, Microsoft, HP, Office Depot, the U.S. Postal Service and others.

PhotoStamps is a patented Stamps.com product that couples the technology of PC Postage with the simplicity of a web-based image upload and order process. Customers may create full custom PhotoStamps with their own digital photograph, or they may choose a licensed image from one of many PhotoStamps collections such as the collegiate collection. Since launching PhotoStamps in May 2005, more than 70 million individual PhotoStamps have been shipped to customers. Stamps.com currently has PhotoStamps partnerships with Apple, Google/Picassa, HP/Snapfish, Costco, Adobe, and others.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements about our anticipated results and our PhotoStamps spend that involve risks and uncertainties. Important factors, including the Company's ability to complete and ship its products, maintain desirable economics for its products and obtain or maintain regulatory approval, which could cause actual results to differ materially from those in the forward-looking statements, are detailed in filings with the Securities and Exchange Commission made from time to time by STAMPS.COM, including its Annual Report on Form 10-K for the year ended December 31, 2008, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K. STAMPS.COM undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Post Office and U.S. Postal Service are trademarks of the U.S. Postal Service. Stamps.com, the Stamps.com logo and PhotoStamps are trademarks or registered trademarks of Stamps.com Inc. All other brands and names are property of their respective owners.

SOURCE Avery Dennison Office Products

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http://www.avery.com
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