Professional beach volleyball tour and shoe manufacturer to remain partners for duration of 2009 season

LOS ANGELES, Aug. 10 /PRNewswire/ -- AVP Pro Beach Volleyball and Crocs Inc. (Nasdaq: CROX) will part ways in 2010 after a longstanding partnership, it was announced today. Crocs has bought out the remainder of its contract with the domestic professional beach volleyball tour, but remains title sponsor of the AVP Tour through the end of the 2009 season, which ends September 26 in Glendale, Arizona.

"Crocs has been a tremendous partner for our sport," said Jason Hodell, CEO, AVP Pro Beach Volleyball. "Their tour sponsorship fueled dramatic growth of beach volleyball, domestically and abroad. The sport simply would not be what it is today without them and we are grateful."

AVP and Crocs first joined forces in 2006, when Crocs became the official footwear of the AVP Pro Beach Volleyball Tour. As tour title sponsor, Crocs was able to link the identity of their unique lifestyle footwear to the beach lifestyle embodied by the AVP.

"We are very proud of the great partnership we have had with the AVP over the last several years," said John Duerden, Crocs CEO. "We want to thank the AVP staff and players for embracing us as their title sponsor and being great ambassadors for the Crocs brand. We will miss being involved but will always have a fondness for the great years we have had as title sponsor."

The AVP is in talks with several brands regarding 2010 tour sponsorship and beyond. For more information on the AVP Crocs Tour, please visit www.avp.com.

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About AVP, Inc.:

AVP, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. One of the fastest growing entities in the sports world, the AVP operates two of the industry's most prominent national touring series, the AVP Pro Beach Volleyball Tour (1983) and the AVP Hot Winter Nights Indoor Tour (launched in 2008). The AVP is set to stage more than 35 events throughout the United States in 2009 and features more than 150 of the top male and female competitors in the sport. AVP athletes won both the women's and men's gold medals at the 2008 Olympic Games in Beijing, marking the first gold medal sweep by a single country in the history of Olympic Beach Volleyball. AVP is headquartered in Los Angeles, Calif. For more information, please visit www.avp.com.

SOURCE AVP Pro Beach Volleyball

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