AXA Equitable Launches 'The Source'

NEW YORK, March 11 /PRNewswire-FirstCall/ -- AXA Equitable Life Insurance Co. has announced the launch of "The Source," a multi-media Web site that complements the company's existing online press room. The primary goal of the new site is to broaden access to AXA Equitable as a resource and thought leader on financial protection and retirement planning.

"Innovation remains the fabric of our communications efforts," said Barbara Goodstein, executive vice president and chief innovation officer. "The Source is the latest example of how the tools at our disposal – notably technology and creativity in this case – help to create a unique platform of learning."

The Source is designed to help the expanding population of bloggers, as well as traditional media, keep abreast of financial security trends and the growing pressure on individuals to generate retirement income beyond Social Security and employer-sponsored plans. Content already posted on the site includes:

• Highlights of a recent AXA Equitable retirement thought leadership forum that featured former Federal Reserve Board Chairman Paul Volcker.
• A look at the trends in inflation, interest rates and taxes that are changing the landscape of retirement in America.
• A video that reports on the unique financial needs of women.

"Our mission is to share with the public the intelligence we gather to determine the best way to serve our customers' evolving financial security needs," said Chris Winans, senior vice president and head of External Affairs. "To do this right, we need to be at the cutting edge in terms of how we share information as well as how we gather, interpret and use that information to benefit our clients. The Source is one way to help us do that."

For access to The Source, visit http://thesource.axaequitable.com/.

About AXA Equitable

In business since 1859, AXA Equitable Life Insurance Company (NY, NY) is a leading financial protection company and one of the nation's premier providers of life insurance and annuity products, as well as investment products and services through its affiliates, including, AXA Advisors, LLC. The company's products and services are distributed to individuals and business owners through its retail distribution channel, AXA Advisors; to the financial services market through its wholesale distribution channel, AXA Distributors, LLC.

AXA Equitable, a subsidiary of AXA Financial Inc., is part of the global AXA Group, a worldwide leader in financial protection strategies and wealth management. "AXA Group" refers to AXA, a French holding company for an international group of insurance and financial services companies together with its direct and indirect consolidated subsidiaries. For more information, visit www.axa-equitable.com. Guarantees are backed solely by the claims-paying ability of AXA Equitable.

SOURCE AXA Equitable Life Insurance Co.