AXE Power of Leather Contest Offers Latin Rock Band Chance of a Lifetime

Winning band will perform LIVE at the 10th Annual Latin GRAMMY(R) Awards Official After Party

CHICAGO, Oct. 6 /PRNewswire/ -- Rockeros across the country dream of living the rockstar life -- performing in front of screaming fans, on stage with bright lights and at sold-out shows. Now, AXE, the leader in men's grooming, is teaming up with Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the leading Spanish-language media company in the United States, to give one band the chance to play a LIVE set at this year's official Latin GRAMMY(R) After Party on November 5 in Las Vegas.

AXE Instinct, a new leather-scented fragrance inspired by the essence of rock 'n' roll is inviting aspiring bands to enter the Power of Leather Contest by uploading a video performance of an original song at Univison.com, keyword: AXE. The winning band will rock out in Las Vegas with an all-expense -paid trip for up to five people, tickets to the 10th Annual Latin GRAMMY(R) Awards, and a LIVE performance spot at the official Latin GRAMMY(R) After Party.

Experience the Power of Leather

To Enter:

-- Rock bands with up to five members are invited to upload their videos now through Sunday, October 11 at Univision.com, keyword: AXE. (Videos should not exceed five minutes in length.)

Judging Process:

-- A panel of judges will review and score all submissions based on the originality, personality, creativity and enthusiasm, amongst other factors, shown in the video.

-- The five (5) finalists who receive the highest scores will be announced on Univision.com on Monday, October 12.

Finalist Voting:

-- Between Monday, October 12, and Sunday, October 25, fans will have the chance to vote for their favorite bands.

Winner Announcement:

-- The winning band will be announced the week of October 26 and will perform LIVE at the official Latin GRAMMY(R) After Party on Thursday, November 5.

*See Univison.com, keyword: AXE for the official contest rules. No purchase necessary. Void where prohibited. Must be 21 years old to enter. Contest ends at 11:59 p.m. on Sunday, October 11.

About AXE

AXE, the leader in men's care, is an iconic personal care brand around the world that helps guys look, smell and feel their best. The Unilever-manufactured brand is available in a line of deodorant bodysprays, deodorant and anti-perspirant sticks, shower gels and hair care products. AXE is the No. 1 men's grooming brand in the U.S., excluding shaving hardware, and achieved this status only seven years after launch. Including deodorant bodysprays, AXE is the largest men's deodorant brand in the U.S. AXE shower gel, launched in 2005, reached No. 1 status five months after hitting shelves.

The brand's mission is to help guys get the girl with grooming products that reflect individual personality and lifestyle. For more information, visit www.theaxeeffect.com.

About Univision Interactive Media, Inc.

Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry's most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavision, the country's leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

    For more information, please visit www.univision.net.

    Contact:  Sabrina Macias
              212-704-8241
              sabrina.macias@edelman.com

              Heather Mitchell
              (312) 661-2326
              heather.mitchell@unilever.com

SOURCE AXE

RELATED LINKS
http://www.univision.net
http://www.theaxeeffect.com