LOS ANGELES, Aug. 3 /PRNewswire/ -- In April 2009, Azteca America Colorado
further enhanced its coverage with full power digital transmission. Since the
upgrade more viewers are tuning into Azteca America Colorado's premiere
Spanish-language programming, which means more ratings. Nielsen Media Research
reported ratings and share increases ranging from +50% to +300% in all key
demos. Specific share growth includes:
+ 100% increase in People 18+
+ 200% increase in Male 25-49
+ 300% increase in Female 18-49.
(NHSI Denver Mar 09 vs May 09/M-Sun Time Period Average Sign on to Sign
off)
"The strength of our Azteca digital broadcast signal mirrors that of ABC
sister station KMGH Denver's 7. We also have a unique opportunity to continue
broadcasting on our analog channels. The ability to broadcast in digital and
analog signals establishes Azteca America Colorado as Colorado's
Spanish-language coverage leader," said Byron Grandy, VP/GM Azteca America
Colorado and KMGH Denver's 7.
"We congratulated our affiliate Azteca America Colorado for these
important results. To be a leader in a market requires a lot of local hard
work and effort behind our national broadcast network programming," said
Adrian Steckel, CEO of Azteca America.
Azteca America Colorado's digital signal is automatically distributed to
subscribers of cable and satellite service. Viewers, who utilize a digital
converter box for over-the-air reception, receive Azteca America Colorado on
digital channel 7.27.
For those viewers who have not converted to digital reception, Azteca
America Colorado continues broadcasting its over-the-air analog signals.
Analog viewers can watch Azteca America Colorado on channel 27 throughout
metro Denver, channel 36 in Greeley and Fort Collins, and Channel 23 in
Colorado Springs.
About Azteca America
Azteca America is the alternative choice in television for
Spanish-speaking families residing in the United States. Azteca America is the
fastest-growing U.S. Spanish-language network reaching 94% of the Hispanic
households in the U.S., operating in 69 broadcast markets nationwide, in
addition to carriage on cable, satellite and mobile platforms. Azteca America
is aired nationally on DIRECTV Mas Channel 441, DISH Latino Channel 825 and
many local MSO line-ups. The network is wholly owned by Mexican broadcaster TV
Azteca, S.A. de C.V., the second largest producer of Spanish-language
programming in the world. Our programming policy is to offer the best
programming from TV Azteca's three Mexican networks (Channel 7, Channel 13 and
Channel 40); supplementing the slate with original programs and shows licensed
from top international distributors.
About Azteca America Colorado
Azteca America Colorado broadcasts Spanish-language programming to cities
along Colorado's Front Range; check your local listings. Azteca America
Colorado is owned by The McGraw-Hill Companies, which owns KMGH Denver's 7 and
television stations in Bakersfield, CA; San Diego, CA; and Indianapolis, IN.
The McGraw-Hill Companies is a leading global information services provider
meeting worldwide needs in the financial services, education and business
information markets through leading brands such as Standard & Poor's,
McGraw-Hill Education, Business Week and J.D. Power and Associates. Find
Azteca America Colorado online at www.AztecaColorado.com.
Press Contact
Azteca America Network
Daniel McCosh
(5255) 1720-0059
dmccosh@gruposalinas.com.mx
Azteca America Colorado
Natalie Quaratino
303/832-0265
SOURCE Azteca America; TV Azteca
RELATED LINKS
http://www.AztecaColorado.com
