Talk will focus on customer retention strategies for construction, material handling, and power equipment companies

CHARLOTTE, N.C., May 19 /PRNewswire/ -- What makes customers for construction, material handling, and power equipment companies stay loyal and buy more? 

Find out from two experts in customer retention strategies for industrial firms:  Lynn Daniel, president of The Daniel Group, and Richard Scott, vice  president of Whayne Supply.  They'll be featured speakers during the Loyalty Expo, June 8 at the Omni Champions Gate in Orlando, Florida.

The Daniel Group helps business-to-business companies measure, manage and improve their customer experience.  The company's research includes hundreds of thousands of interviews with construction, material handling, and power equipment companies. Daniel's presentation will focus on what matters most to customers of these companies, including: 

* How important are the skills of front-line personnel?

* What should you do to correctly set customer expectations?

*How does the approach vary for those customers "in the middle" on the satisfaction scale?

*How do the findings in a business-to-business environment compare to other industries?

Richard Scott will share real-world examples of how to engage employees and customers to become your greatest marketing tool.  Scott is vice president of sales and marketing at Whayne Supply, the Caterpillar® dealer for Kentucky and portions of Indiana, Ohio, and West Virginia.

Founded in 1989, The Daniel Group provides strategy, research and customer satisfaction services to business-to-business companies. Its ServicePerformance® program is employed by over half of the Caterpillar dealers in North America.  For white papers and more information on customer retention strategies, see http://www.thedanielgroup.com.   

Loyalty Expo was created to be the first of its kind -- a true "voice of the customer"-driven, best-practice-focused engagement, loyalty, and incentive/reward conference. The Expo will provide a forum of best-in-class vision and resources, to assist members in reaching their customer relationship-building goals.  For more information about the conference, visit http://www.loyaltyexpo.com.

SOURCE The Daniel Group

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http://www.thedanielgroup.com