BA Insight Awarded Patent for Its Technologies to Optimize Enterprise Search Patent recognizes BA Insight's innovations in the area of instant preview, document assembly, and self-improving relevance ranking in the pursuit of more effective enterprise search

NEW YORK, Feb. 28, 2011 /PRNewswire/ -- BA Insight, a leading integrated search software company specializing in Microsoft-based information access technology, announces it has been granted Patent No. 7,890,485 by the U.S. Patent and Trademark Office. The patent recognizes BA Insight's innovations with regard to the management and presentation of enterprise search results, and the optimization of search algorithms based upon end-user behavior.

"As the volume of data created and stewarded by organizations continues to grow exponentially every year, the ability to efficiently find relevant information, people, and expertise across the enterprise has become a top priority," said Guy Mounier, CEO of BA Insight. "Our newly patented innovations approach enterprise search in a fundamentally new way, with underlying technologies that empower users to instantly preview search result items, and swiftly act and report upon this content. The search engine learns what end-users find useful through the actions they decide to take on individual search result items, which in turns automatically improves the quality of search results over time."

Making Enterprise Search More Relevant and Actionable

Finding the right information quickly and acting upon that information efficiently are critical to success. Though we have seen amazing advancements in the field of internet search -- by the likes of Google, Bing, and others -- unfortunately these innovations cannot be directly applied to the enterprise, where information is not only stored in Web pages, but also resides in a wide variety of documents, records, content management and email systems, databases, and other technologies.

But much like Google's revolutionary PageRank™ methodology for internet search -- which leverages social behavior to calculate the popularity of a website -- BA Insight's patented technology utilizes the actions that users take to continually tune the search algorithm in order to deliver the most relevant content within the organization. This socially driven intelligence is made possible by BA Insight's unique content surfacing technology, which enables users to instantly preview -- and act upon -- all search result content, regardless of its type or where it resides. Once the user identifies relevant content, BA Insight's technology enables them to quickly assemble composite, fully formatted documents of a variety of formats, without the burden of manual assembly. In addition to making search results instantly pre-viewable and immediately actionable, how the user engages the search results is then used to make future searches more accurate.

The Future of Enterprise Search, Now

BA Insight's newly patented search technology is the foundation of its Longitude product line, which has been developed to integrate with and optimize the best-in-class search engines available within Microsoft SharePoint, Microsoft FAST Search for SharePoint, and Microsoft Search Server Express.  Using Longitude, organizations can unlock the full potential of Microsoft's enterprise search technologies by making results more relevant and actionable, and securely extend these capabilities to any back-end system in order to provide users a single interface with which to search the entire enterprise.

To learn more about BA Insight's Longitude product line, please visit

About BA Insight

BA Insight™ is a leading provider of integrated search technologies that help organizations leverage the full power of Microsoft SharePoint® and FAST Search across the enterprise. BA Insight's flagship Longitude Search and Longitude Connector products let organizations extend Microsoft's enterprise search capabilities across dozens of ERP, ECM, CRM, messaging, and collaboration systems, and delivers rich document preview and assembly tools that empower knowledge workers to act upon search results with greater speed and effectiveness.

Founded in 2004 and headquartered in New York City, BA Insight maintains sales offices and research facilities throughout the United States and Europe. BA Insight's global team, fortified by an expansive network of certified partners and resellers, has helped millions of users gain instant and actionable access to information. Hundreds of customers -- including Fortune 500 companies such as Accenture and ExxonMobil, and government agencies such as the U.S. Defense Intelligence Agency and the Australian Department of Defense -- have deployed BA Insight's enterprise search solutions to take full advantage of their information assets while optimizing end-user productivity. BA Insight is a Managed Microsoft Partner.

BA Insight Contact:

Tucker Hall

Director of Marketing Communications

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at



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