WELLESLEY, Mass., Oct. 2 /PRNewswire-USNewswire/ -- Babson College will host a live panel discussion of mass-customization executives on Thursday, October 8, 2009, 6-8:30 p.m., in Olin Auditorium, Olin Hall, Babson College.

The executive level mass-customization panelists will discuss how mass customization offers individually customized goods and services with high value and production efficiency.

Panelists will include: Matt Lauzon, Paragon Lake; Andrew Callen, Corporate Casuals; Wendy Cebula, Vistaprint; Sarah McIlroy, Fashion Playtes; Micah Rosenbloom, Brontes Technologies; Sharon Kan, Tikatok; Monika Desai, Sole Envie; and Sung Park, Umagination Labs.

Emceed by the Boston Globe's Scott Kirsner http://boston.com/innovation, the panel will elaborate on "How Mass Customization Can Create Value & Profit."

Paragon Lake, a mass customization leader of one of a kind jewelry through its Virtual Display Case, is sponsoring the discussion.

"Boston's emerging as one of the centers for new ventures in mass customization -- and it'll be fun to hear from a group of the leaders in this space," says Kirsner.

"Companies are focusing on strategies that embrace a close relationship to customer. Mass customization is providing these companies with a way to provide customers with exactly what they want at an efficient level," says Matt Lauzon, President and Founder of Paragon Lake

http://www.paragonlake.com.

Attendees will include entrepreneurs, marketers, mass customization professionals, business executives, journalists and members of the Babson community. The event is free and will begin at 6 p.m. with a 1/2 hour of light refreshments and socializing with the panelists and emcee.

Register for the event at http://masscustomizationpanel.eventbrite.com.

About Paragon Lake

Paragon Lake has changed jewelry buying experiences by providing retailers and consumers with a fun way to create one of a kind jewelry. The company's Virtual Display Case(tm) (VDC) offers unlimited designs, metal and stone options through an international network of designers and retail stores. The virtual technology, commitment to quality, gratifying experience and product deliver bragging rights forever.

About Babson College

Babson College in Wellesley, Mass., is recognized internationally as a leader in entrepreneurial management education. Babson grants BS degrees through its innovative undergraduate program, and grants MBA and custom MS and MBA degrees through the F.W. Olin Graduate School of Business at Babson College. Babson Executive Education offers executive development programs to experienced managers worldwide. For information, visit www.babson.edu.

This news release was issued on behalf of Newswise(TM). For more information, visit http://www.newswise.com .

SOURCE Babson College

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