STOCKHOLM, Feb. 15, 2017 /PRNewswire/ -- Welcome, Bouncer Bliss! BabyBjörn, the Swedish family-owned company, is launching a new version of the beloved classic bouncer design from 1961 with a new look and style – Bouncer Bliss.
Lillemor Jakobson, BabyBjörn's creative director and co-founder, worked with their product development and in-house design teams to discover emerging trends and needs of parents. From this research, they created a new design and look in on-trend colors.
"We wanted to create a new design as a tribute to our classic bouncer from 1961," said Jakobson. "We are so happy that so many families love our bouncer. We wanted to create a soft and contemporary look and feel that suits the style and personality of our consumers in colors that work for many lifestyles."
Bouncer Bliss will be available in two new looks – luxurious, quilted cotton in four lavish colors, and a lightweight, soft mesh in three fresh, modern colors. The gentle rocking creates a sense of bliss and tranquility, not just at the beginning of a baby's life, but later on as well. The BabyBjörn team believes that a baby who gets a safe, secure start feels the benefits for a long time to come.
The soft and natural rocking, completely powered by the baby, requires no batteries or cords. This encourages babies' interaction with their sense of balance and motor skills, by rocking in response to their own movements. Avoiding bouncers that rely on battery-powered stimulation will also decrease the chance of babies developing a dependency on movement for sleep.
"Many families we meet see the bouncer as a lifesaver," said Björn Engström, vice president at BabyBjörn. "In my family, we bring it everywhere – around the house to different rooms, and when we travel or visit our friends."
Additional features and benefits of Bouncer Bliss:
- It is portable when folded flat. It has a sleek design with three easy-to-adjust positions, and has a removable, washable fabric.
- Offers proper support for baby's back, neck and head.
- Can be used from day one up to 24 months of age.
- Free from health-hazardous substances and approved according to Oeko-Tex Standard 100, class I for baby products.
- Accessories: Toy for Bouncer to double the fun.
- Recommended retail price (RRP): Bouncer Bliss, Cotton: $239.95; Bouncer Bliss, Mesh: $259.95
BabyBjörn AB is a Swedish, family-owned company that develops, markets and distributes innovative products for children aged 0-3 years. Its turnover for the 2015–2016 financial year was SEK 582 million. Ninety-five per cent of its sales consisted of exports to fifty different countries. The company was founded in 1961 and employs around 100 people. More information is available on our website: www.babybjorn.com
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