STOCKHOLM, Oct. 3, 2016 /PRNewswire/ -- BabyBjörn, the Swedish family-owned company, is returning to its roots and is launching a new collection inspired by the beautiful Swedish forest: The Woods Collection. The collection evokes cozy, autumn feelings and encourages relaxing moments with family and friends, both inside and outdoors. The Woods Collection will include the popular Baby Carrier One and Bouncer Balance Soft in new, warm color options – from pine green to plum red. This line will be available exclusively from October 2016 through February 2017.
The six new, fashionable colors of the Woods Collection perfectly exemplify the Swedish forest and nature's simple pleasures – the serenity of the green moss, the deep red glow of berries among the lingonberry leaves and sunshine streaming through the glade. The Baby Carrier One will come in Blackberry Red, Pine Green and Birchwood Beige, and the Bouncer Balance Soft will be available in Frost Green, Plum Red and Fog Blue. Leather-like details add a more modern expression and each product will feature a small, distinctive Swedish flag.
"We are looking forward to the fall, and the Woods Collection," says Ulf Ingemarsson, CEO of BabyBjӧrn. "Many of us are excited to spend time with our families, including walks together in the forest. With this collection, we want to emphasize that quality time with our loved ones is truly meaningful. If our products can make the everyday routine easier for families with small children and create more special moments, then we will have truly succeeded."
Our Baby Carrier One is popular among parents who want an ergonomic, versatile baby carrier. Perfect for children from newborn to 3 years old, it also features a sturdy support belt and padded shoulder straps for comfort. The carrier has four front and back carrying options. Recommended price: $189.95
Our Bouncer Balance Soft is a more modern take on our classic bouncer, which has been soothing babies for more than 50 years. The ergonomic design is perfect from day one (up to 2 years old), and the natural bouncing movement develops baby's motor skills and balance. Baby's own movements make the bouncer rock, so no batteries are required. Recommended price: $199.95
All materials in this collection are gentle against baby's skin and completely safe to chew. They have been tested and approved in accordance with Oeko-Tex Standard 100, Class 1, for baby products – the strictest textile standard in the world. This means that the products are free from health-hazardous substances and allergens.
BabyBjörn AB is a Swedish, family-owned company that develops, markets and distributes innovative products for children aged 0-3 years. Its turnover for the 2014–2015 financial year was SEK 475 million. Ninety-five percent of its sales consisted of exports to fifty different countries. The company was founded in 1961 and employs around 100 people. More information is available on our website: www.babybjorn.com
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