BabyBjorn(R) Baby Carrier -- a Design of the Decade

Nov 20, 1999, 00:00 ET from BabyBjorn

    WASHINGTON, Nov. 20 /PRNewswire/ -- The Industrial Designers Society of
 America (IDSA) honored 36 winners in the Design of the Decade Competition on
 November 19, 1999 at the National Press Club in Washington, DC.  The
 BabyBjorn(R) Baby Carrier was one of the winners.
     "It recognizes the most compelling design/business success stories of the
 1990s and honors products and strategies that have made a significant business
 impact," IDSA comments on the competition.  "The event marks a milestone in
 design history."
     The BabyBjorn(R) Baby Carrier is a highly appreciated product all over the
 world.  It enables close contact during the early months for babies and their
 parents.  The industrial design was made by Hakan Bergkvist and the textile
 design by Lillemor Jakobson.  The BabyBjorn(R) Baby Carrier was launched in
 1991 and is sold in more than 25 countries.  It is distributed in North
 America by Regal Lager Inc., Marietta, Georgia.
     The award was accepted by the new CEO, Anders Jonsson, who expressed at
 the ceremony: "The vision of BabyBjorn(R) is to simplify the everyday
 activities for parents and children making the most important years of life
 even more enjoyable.  The BabyBjorn(R) Baby Carrier enables a close contact
 between parents and babies during those early and important months of life."
     BabyBjorn(R) received a silver award.  Earlier in November the
 BabyBjorn(R) Baby Carrier received the Mother&Baby Gold Award for best carrier
 in London.  Mother&Baby is the largest parenting title in the UK.  In October
 it received the American Baby Best of the Year Award, chosen by 7,000 parents
 to be one of the top ten products of the year for the magazine American Baby.

SOURCE BabyBjorn