WASHINGTON, Nov. 20 /PRNewswire/ -- The Industrial Designers Society of America (IDSA) honored 36 winners in the Design of the Decade Competition on November 19, 1999 at the National Press Club in Washington, DC. The BabyBjorn(R) Baby Carrier was one of the winners. "It recognizes the most compelling design/business success stories of the 1990s and honors products and strategies that have made a significant business impact," IDSA comments on the competition. "The event marks a milestone in design history." The BabyBjorn(R) Baby Carrier is a highly appreciated product all over the world. It enables close contact during the early months for babies and their parents. The industrial design was made by Hakan Bergkvist and the textile design by Lillemor Jakobson. The BabyBjorn(R) Baby Carrier was launched in 1991 and is sold in more than 25 countries. It is distributed in North America by Regal Lager Inc., Marietta, Georgia. The award was accepted by the new CEO, Anders Jonsson, who expressed at the ceremony: "The vision of BabyBjorn(R) is to simplify the everyday activities for parents and children making the most important years of life even more enjoyable. The BabyBjorn(R) Baby Carrier enables a close contact between parents and babies during those early and important months of life." BabyBjorn(R) received a silver award. Earlier in November the BabyBjorn(R) Baby Carrier received the Mother&Baby Gold Award for best carrier in London. Mother&Baby is the largest parenting title in the UK. In October it received the American Baby Best of the Year Award, chosen by 7,000 parents to be one of the top ten products of the year for the magazine American Baby.