2014

BACARDI® Expands Portfolio with BACARDI Pineapple Fusion Rum BACARDI rum launches "Highlight Mix Presented by BACARDI Pineapple Fusion" on TNT

CORAL GABLES, Fla., April 11, 2013 /PRNewswire/ -- BACARDI®, the world's best-selling and most awarded rum, announces its newest innovation is now available nationwide.  BACARDI® originally unveiled the latest addition to the brand's flavored rum lineup, BACARDI® Pineapple FusionTM, during NBA All-Star 2013 in February.

(Photo - http://photos.prnewswire.com/prnh/20130411/DC93102-a)

(Photo - http://photos.prnewswire.com/prnh/20130411/DC93102-b)

Pineapple Fusion is a one of a kind product that fuses the sweet notes of pineapple rum with the toasted flavors of coconut rum. With this new flavor, BACARDI® delivers an unforgettable taste experience, fusing the attitude and energy of the Caribbean to keep the party going all night long. After all, BACARDI® has more than 150 years of experience mastering the craft of rum-making and starting great parties.

"BACARDI rum has always been a pioneer when it comes to creating truly unique flavor combinations, and we are proud to be first to market with our latest offering,," said Toby Whitmoyer, vice president and brand managing director, rum category, at Bacardi U.S.A., Inc. "We were inspired by the fusion of pineapple and coconut rums to deliver an integrated 'fusion' platform that resonates with our target consumers by combining music, sports, and great cocktails."

In the spirit of fusion, BACARDI and the NBA on TNT will bring fans today's hottest tunes paired with epic highlights from the game through the "Highlight Mix Presented by BACARDI Pineapple Fusion" during "Inside the NBA" on TNT.  Every week from April 11 through May 16, the Miami HEAT'S DJ Irie will be on-set with new music mashed with the night's biggest basketball moments. Viewers can visit www.nba.com/bacardihighlightmix to check out the latest mix and create their own highlight reel with tunes mixed by DJ Irie.

The new flavor can be chilled and served as shot drinks or mixed with fruit juice or coconut water for a twist on traditional favorites.

BACARDI® Pineapple Fusion™ is available in 750 ml for a suggested retail price of $14.99, in addition to 50 ml, 200 ml, 375 ml, 750 ml, 1 liter and1.75 liters.

BACARDI® Pineapple Fusion Cocktails:           

Pineapple Fused:
1 part BACARDI® Pineapple Fusion Flavored Rum
3 parts pineapple juice
Pour ingredients over ice in a tall glass. Garnish with a pineapple wedge

Pineapple Arnold Palmer:
1 part BACARDI® Pineapple Fusion Flavored Rum
2 parts lemonade
2 parts iced tea
Garnish with a pineapple wedge

About BACARDI Rums

In 1862, in Santiago de Cuba, BACARDI revolutionized the spirits industry when founder Don Facundo Bacardi Masso began producing his remarkable light-bodied, smooth rum – BACARDI, the world's favorite rum brand. The unique taste of BACARDI rum inspired cocktail pioneers to invent some of the world's most famous drink recipes including the Mojito, the Daiquiri, the Cuba Libre, the Pina Colada, and the Presidente.  BACARDI rum has won more than 550 awards for quality and taste making it the world's most awarded rum, as well as the most awarded spirit of all time.  Today, BACARDI rum is produced in Puerto Rico, following the production legacy set forth by Don Facundo – crafted in a five step distillation process, mellowed in American white oak barrels, and filtered five times for unparalleled quality and smoothness.  www.Bacardi.com

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI rum, the world's best-selling and most-awarded rum, as well as the world's most-awarded spirit; GREY GOOSE vodka, the world's leading super-premium vodka; DEWAR'S Blended Scotch whisky, the world's most-awarded blended Scotch and the best-selling premium blended Scotch whisky in the U.S.; BOMBAY SAPPHIRE gin, the top-valued and fastest-growing premium gin in the world; MARTINI vermouth and sparkling wines, the world's leading vermouth and the world's favorite Italian sparkling wines; CAZADORES 100% blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United  States; and other leading and emerging brands. For additional information, visit www.bacardiusa.com.

For additional information:
Jennifer Mestayer
Zeno Group
212-299-8976 / jennifer.mestayer@zenogroup.com

PARTY TOGETHER RESPONSIBLY.

www.bacardi.com

BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI AND COMPANY LIMITED. BACARDI U.S.A., INC., CORAL GABLES, FL. RUM SPECIALTY 35% ALC.BY VOL.

SOURCE BACARDI



RELATED LINKS
http://www.Bacardi.com

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