LOS ANGELES, Sept. 16 /PRNewswire/ -- As school swings into full gear and classrooms fill this Fall, 6-12 million children -- in America's best neighborhoods -- will come down with a case of head lice. In the midst of the "super louse" problem, parents will spend $57 million on potions intended to rid their kiddies' heads of the defiant pests and LA entrepreneur, Maria Botham, will grow her burgeoning lice salon concept, called Hair Fairies (http://www.hairfairies.com), into San Diego in November, 2008. If her plans for this 5th location in Carmel Valley follow suit of her salons in Los Angeles, New York City, San Francisco and Chicago, it'll grow 300%-500% in the first year and be profitable by February 1st. Heavily laden through the annual press reportage on the back-to-school lice problem this Fall is the newest strain of a drug resistant "super louse," which has left parents and physicians scratching their heads on how to tackle the frustrating problem to which Botham has the answer. Now that every over-the-counter potion and shampoo is inactive to the winged buggers, Botham sees a $72 million to $14 billion dollar a year opportunity for her ironclad lice removal service and also anticipates expanding the salon to every major city in the U.S. and into Europe as well. Her Hair Fairies salon concept not only provides eradication and education, but a high tech PlayStation packed and soothing spa experience for the kids and 80% of their parents who are traumatized by the embarrassing, but common and "equal opportunity plague." Whilst becoming the "Starbucks of lice removal," Botham's privately held Hair Fairies salons operate at a 30% profitability factor, and she invests heavily in her employees with full benefits and investment programs. Her salons systematically go into the black in the first 3 months and revenues are taking a bite out of the lion's share of opportunity this little pest is presenting. Other financial factors point towards Botham's concept exploding exponentially, such as the fact that lice is the #1 reason for missed school days in the U.S. and schools lose funding for every day a child misses school. "We've been warned that it is only a matter of 3-4 years before the 'super louse,' which lives on the hair follicles sucking droplets of blood on the scalp surface, will have outsmarted drugs and chemical treatments," said Maria Botham, founder of the national chain of Hair Fairies salons. "The problem of the 'super louse' are bringing more and more people into our salons, who are realizing that it's more time and cost effective, not to mention relaxing, to have the problem solved by a professional. The demand has motivated us to expand, which we will continue to do. Lice of the past, present and future cannot beat our systematic, precise methods. We're here to stay -- and make sure that the lice don't." Hair Fairies (http://www.hairfairies.com), founded in 1999, is the only non toxic and guaranteed solution for the #1 reason why children miss school in the U.S.: head lice infestation. Lice are equal opportunity parasites and are spread from head to head contact. The brainchild of Maria Botham, who develops social mission businesses, Hair Fairies salons feature a 3-step strand by strand process while young guests are treated to PlayStation and Nintendo diversions. Hair Fairies is endorsed by physicians and spawned the development of the Pediatric Scalp Care Specialists (PSCS). The nonprofit PSCS dispatches mobile treatment vans to the underserved areas of Los Angeles County schools. A totally unique concept, Hair Fairies are quickly spreading from Los Angeles, to New York, San Francisco, Chicago, San Diego and beyond.
SOURCE Hair Fairies