CHICAGO, Oct. 4, 2016 /PRNewswire/ -- Aprimo LLC, the company that pioneered marketing operations management software for enterprise and mid-market companies, will mark its official return to the global stage at the Direct Marketing Association's upcoming DMA &THEN industry event in Los Angeles, California, October 16-18.
Founded in 1998, the company was acquired in 2011 and operated under a different name for the past five years. In July 2016, Marlin Equity Partners acquired the business and re-branded it "Aprimo." Refreshed and revitalized, the new Aprimo is strategically focused on enabling smarter marketing by providing solutions that remove the complexity from marketing operations, so marketers can focus less on marketing mechanics and more on delivering ROI.
"It's an exciting time in our history and a great opportunity for our many loyal Aprimo customers to shape the future with us," said David Panek, SVP of Marketing with Aprimo. "We're again a nimble, independent global company, with the only complete marketing operations platform in the world. The new Aprimo is 100 percent customer focused and committed to steadily providing the smartest, most innovative marketing operations management solutions available."
DMA &THEN event attendees can meet the new Aprimo at Booth #443 in the L.A. Live Exhibit Center. There, marketers will see and experience how Aprimo's powerful SaaS solutions for Plan & Spend, Marketing Productivity, and Distributed Marketing bring order out of chaos and drive measurable results. Attendees can also register for a daily giveaway of an Amazon Echo by experiencing a demo or engaging with Aprimo on social media at the Aprimo section of the DMA &Then Experience Zone.
About &THEN, The DMA Annual Event
&THEN, the reinvented DMA annual event, is the largest global event that unites the marketing community – the people who think, plan and do what it takes to succeed. DMA's &THEN event takes place in Los Angeles, CA at the L.A. Live complex from October 16-18, 2016. For more information visit www.thedma.org.
Aprimo is a category-leading marketing operations platform that frees marketers to focus on smart marketing by managing the five essentials: planning, spending, creation, distribution and performance. Aprimo's comprehensive suite improves time-to-market and maximizes a company's marketing investment to drive revenue. Aprimo is headquartered in Chicago, with global R&D and customer support in Indianapolis, and international operations based in London. For more information visit www.aprimo.com.
Copyright 2016 Aprimo LLC. All rights reserved.
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