Backstreet Boys Fans 'Have It Their Way' at Burger King(R) Burger King Corporation Launches Unprecedented CD and Video Promotion

    MIAMI, Aug. 18 /PRNewswire/ -- Burger King Corporation (BKC) announces the
 launch of an exclusive five-week promotion with Jive recording artists, the
 Backstreet Boys (BSB), presently recognized as the biggest pop group in the
 world, having sold more than 50 million albums in the last few years.  The
 offer will include an unprecedented 3-CD and video offer, at participating
 restaurants in the U.S. and Canada, beginning August 28th, while supplies
 last.
     (Photo:  NewsCom:  http://www.newscom.com/cgi-bin/prnh/20000818/FLF010)
     "We are always looking for exciting, innovative entertainment tie-ins that
 will delight our customers each and every day.  The Backstreet Boys CDs and
 video will deliver unparalleled value to our customers," said Richard Taylor,
 vice president, USA Marketing.  "Because of their broad appeal and significant
 fan base, we are excited to bring the Backstreet Boys' music to our
 customers."
     The three exclusive CDs all feature a new song, "It's True," from the
 group's upcoming album, as well as nine previously recorded but never-before
 released live versions of their greatest hits along with a mix of studio and a
 cappella songs.  Backstreet Boys fans can also pop the CDs in their computers
 to learn which band member they are most compatible with; create personalized
 scrapbook pages with great Backstreet photos and quotes; download BSB
 screensavers and wallpaper; and click on very cool web links.
     The 45-minute video, titled "For the Fans," includes new backstage footage
 and personal interviews with the Backstreet Boys themselves -- Nick Carter,
 Howie Dorough, Brian Littrell, A.J. McLean and Kevin Richardson.
     Also featured on the video are live performances of some of BSB's greatest
 hits -- "Larger Than Life," "I Want It That Way," and more.  The CDs and video
 will be available exclusively at BURGER KING(R) restaurants at a recommended
 price point of $2.99 each -- an unparalleled value! -- with the purchase of
 any value meal.
     "This cutting-edge CD and video offer will thrill our teen and young adult
 customers.  They want the latest Backstreet Boys music and Burger King is here
 to make sure that BSB fans 'have it their way'," Taylor said.
     "By working with Burger King, we're giving our fans the chance to enjoy
 some new and live music when they come in for a WHOPPER(R)," said the
 Backstreet Boys.
     The Backstreet Boys' anxiously awaited Jive album is scheduled for a
 November 21, 2000 release.  Burger King will also be the exclusive title
 sponsor of the Backstreet Boys' upcoming concert tour.
 
     BURGER KING Big Kids Promotion
     Backstreet Boy and superhero fan, Nick Carter, was the first to imagine a
 web animation series based on the group where the Boys are not only
 superstars, but also cyber superheroes discovering their unique powers to
 protect the earth.  Nick and the Boys have joined forces with the legendary
 Stan Lee and Stan Lee Media (Nasdaq:   SLEE), to create "The Backstreet Project"
 (www.backstreetproject.com) which has already spawned a best-selling graphic
 novel and is launching online on August 27, 2000.  As part of this BURGER
 KING(R) promotion, each BURGER KING BIG KIDS MEAL(TM) and Kids Meal will
 include an exclusive Backstreet Project Cyber Crusader toy, at participating
 restaurants, while supplies last.
 
     Advertising Support
     The Backstreet Boys promotion will be supported with three general market
 national television spots, two geared for adult consumers, and one for big
 kids.
     All three of the spots feature the Backstreet Boys, with one, entitled
 "The Deal," featuring the boys singing the classic HAVE IT YOUR WAY(R) song a
 capella.  A spot targeting the Hispanic market and featuring concert footage
 will also air.  The promotion will also be supported with extensive in-store
 merchandising and radio.
     Burger King Corporation and its franchisees operate more than
 11,150 restaurants in all 50 states and 57 countries and international
 territories around the world, with more than 92% of BURGER KING(R) restaurants
 owned and operated by independent franchisees.  Since the company's founding
 in Miami in 1954, the BURGER KING(R) brand has become recognized for great
 flame-broiled taste and HAVE IT YOUR WAY(R) food customization.  In fiscal
 year 1999, the BURGER KING(R) system has system-wide sales of $10.9 billion.
 Burger King Corporation is a part of Diageo (NYSE:   DEO), the international
 food and drinks company, that includes such brands as Pillsbury, Haagen Dazs,
 and Guinness.  To learn more about the BURGER KING(R) system, please visit the
 company's website, at www.burgerking.com.
     The Backstreet Boys' latest album, Millennium, has sold more than
 22 million worldwide and has already spent over 64 weeks on Billboard's "Top
 200 albums" (the majority of it in the Top Ten).  The Backstreet Boys --
 presently recognized as the biggest pop group in the world, having received
 gold and platinum awards in 45 countries -- Millennium album was recently
 honored with five Grammy nominations:  "Album of the Year" and "Best Pop
 Album" for the ten-times platinum Millennium album; as well as "Record of the
 Year," "Best Pop Performance by a Duo or Group With Vocal" and "Song of the
 Year" (a songwriter's award) for "I Want It That Way," the LP's first single.
 
 

SOURCE Burger King Corporation

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