2014

Badgley Mischka Announces Ashley Olsen and Mary-Kate Olsen to Star in Its New Advertising Campaign

    NEW YORK, Feb. 15 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc.
 (Nasdaq:   ICON) (the "Company" or "Iconix") announced today that Ashley Olsen
 and Mary-Kate Olsen who are recognized worldwide as fashion trendsetters and
 tastemakers for an entire generation, will appear in its Badgley Mischka(R)
 brand's upcoming advertising campaign.  The multimedia campaign will debut in
 April issues of Vogue, Elle, InStyle, Vanity Fair and others.  This campaign
 will mark Ashley and Mary-Kate's first partnership with a luxury fashion
 house. The campaign will also be the first time the stars will promote a brand
 outside of their own empire.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20060215/NYW036-a
             http://www.newscom.com/cgi-bin/prnh/20060215/NYW036-b )
     Ashley commented, "We have been fans of Mark and James for years and were
 honored when approached to appear in the campaign.  When I wear Badgley
 Mischka I feel sexy and feminine," Mary-Kate added, "Recently, we attended
 their fall fashion show.  The clothes were glamorous, beautiful, colorful and
 fun."
     Mark Badgley and James Mischka, stated, "Ashley and Mary-Kate have grown
 up to become America's young style icons. They have an amazing sense of
 fashion and individuality that intrigued us. Ashley and Mary-Kate reflect the
 younger, edgier and more sensual glamour that we have incorporated into our
 latest fall collection."
     Commenting on the creative, Dari Marder, Creative Director, stated,
 "Partnering with Ashley and Mary-Kate allowed us to showcase the young and
 modern glamour that is Badgley Mischka. The central theme of the campaign was
 'modern day Cinderella's.' Creatively, we were all about having the girls look
 gorgeous and elegant but not perfectly coiffed. It is a looser more unrefined
 and approachable glamour."
     The campaign was photographed by legendary photographer, Gilles Bensimon
 in New York City in the Presidential Suite of the St. Regis Hotel and was
 created by Iconix's in-house marketing team. The campaign features both
 Olsen's wearing gowns from the couture collection. In addition to the print
 ads, the campaign will also appear on the internet and in-store.
     Badgley Mischka has been hailed by Vogue as among the "Top 10 American
 Designers" and their designs appeal to a range of women, including celebrities
 Madonna, Catherine Zeta Jones, Jennifer Lopez, Kate Winslet, Sarah Jessica
 Parker, Ashley Judd and have dressed the First Daughters, Barbara and Jenna
 Bush for the Inaugural Ball.  Badgley Mischka is sold in the most prestigious
 stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth
 Avenue and Holt Renfrew.
 
     About Iconix Brand Group, Inc.
     Iconix Brand Group, Inc., is in the business of marketing and licensing
 the CANDIE'S(R), BONGO(R), BADGLEY MISCHKA (R), JOE BOXER(R) and RAMPAGE(R)
 trademarks on a variety of apparel and fashion products. Through its wholly
 owned subsidiary, Brightstar Footwear, Inc., the Company also arranges for the
 manufacture of footwear products for mass market retailers. For investor
 information please visit the corporate Web site at http://www.iconixbrand.com.
 
     Contact:
      Maria Dolgetta
      Director of Public Relations
      Iconix Brand Group, Inc.
      212.819.2084
      maria@iconixbrand.com
 
 

SOURCE Iconix Brand Group, Inc.

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