NEW YORK, Feb. 15 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc.
(Nasdaq: ICON) (the "Company" or "Iconix") announced today that Ashley Olsen
and Mary-Kate Olsen who are recognized worldwide as fashion trendsetters and
tastemakers for an entire generation, will appear in its Badgley Mischka(R)
brand's upcoming advertising campaign. The multimedia campaign will debut in
April issues of Vogue, Elle, InStyle, Vanity Fair and others. This campaign
will mark Ashley and Mary-Kate's first partnership with a luxury fashion
house. The campaign will also be the first time the stars will promote a brand
outside of their own empire.
Ashley commented, "We have been fans of Mark and James for years and were
honored when approached to appear in the campaign. When I wear Badgley
Mischka I feel sexy and feminine," Mary-Kate added, "Recently, we attended
their fall fashion show. The clothes were glamorous, beautiful, colorful and
Mark Badgley and James Mischka, stated, "Ashley and Mary-Kate have grown
up to become America's young style icons. They have an amazing sense of
fashion and individuality that intrigued us. Ashley and Mary-Kate reflect the
younger, edgier and more sensual glamour that we have incorporated into our
latest fall collection."
Commenting on the creative, Dari Marder, Creative Director, stated,
"Partnering with Ashley and Mary-Kate allowed us to showcase the young and
modern glamour that is Badgley Mischka. The central theme of the campaign was
'modern day Cinderella's.' Creatively, we were all about having the girls look
gorgeous and elegant but not perfectly coiffed. It is a looser more unrefined
and approachable glamour."
The campaign was photographed by legendary photographer, Gilles Bensimon
in New York City in the Presidential Suite of the St. Regis Hotel and was
created by Iconix's in-house marketing team. The campaign features both
Olsen's wearing gowns from the couture collection. In addition to the print
ads, the campaign will also appear on the internet and in-store.
Badgley Mischka has been hailed by Vogue as among the "Top 10 American
Designers" and their designs appeal to a range of women, including celebrities
Madonna, Catherine Zeta Jones, Jennifer Lopez, Kate Winslet, Sarah Jessica
Parker, Ashley Judd and have dressed the First Daughters, Barbara and Jenna
Bush for the Inaugural Ball. Badgley Mischka is sold in the most prestigious
stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth
Avenue and Holt Renfrew.
About Iconix Brand Group, Inc.
Iconix Brand Group, Inc., is in the business of marketing and licensing
the CANDIE'S(R), BONGO(R), BADGLEY MISCHKA (R), JOE BOXER(R) and RAMPAGE(R)
trademarks on a variety of apparel and fashion products. Through its wholly
owned subsidiary, Brightstar Footwear, Inc., the Company also arranges for the
manufacture of footwear products for mass market retailers. For investor
information please visit the corporate Web site at http://www.iconixbrand.com.
Director of Public Relations
Iconix Brand Group, Inc.
SOURCE Iconix Brand Group, Inc.