Badgley Mischka Announces Ashley Olsen and Mary-Kate Olsen to Star in Its New Advertising Campaign
NEW YORK, Feb. 15 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. (Nasdaq: ICON) (the "Company" or "Iconix") announced today that Ashley Olsen and Mary-Kate Olsen who are recognized worldwide as fashion trendsetters and tastemakers for an entire generation, will appear in its Badgley Mischka(R) brand's upcoming advertising campaign. The multimedia campaign will debut in April issues of Vogue, Elle, InStyle, Vanity Fair and others. This campaign will mark Ashley and Mary-Kate's first partnership with a luxury fashion house. The campaign will also be the first time the stars will promote a brand outside of their own empire. (Photo: http://www.newscom.com/cgi-bin/prnh/20060215/NYW036-a http://www.newscom.com/cgi-bin/prnh/20060215/NYW036-b ) Ashley commented, "We have been fans of Mark and James for years and were honored when approached to appear in the campaign. When I wear Badgley Mischka I feel sexy and feminine," Mary-Kate added, "Recently, we attended their fall fashion show. The clothes were glamorous, beautiful, colorful and fun." Mark Badgley and James Mischka, stated, "Ashley and Mary-Kate have grown up to become America's young style icons. They have an amazing sense of fashion and individuality that intrigued us. Ashley and Mary-Kate reflect the younger, edgier and more sensual glamour that we have incorporated into our latest fall collection." Commenting on the creative, Dari Marder, Creative Director, stated, "Partnering with Ashley and Mary-Kate allowed us to showcase the young and modern glamour that is Badgley Mischka. The central theme of the campaign was 'modern day Cinderella's.' Creatively, we were all about having the girls look gorgeous and elegant but not perfectly coiffed. It is a looser more unrefined and approachable glamour." The campaign was photographed by legendary photographer, Gilles Bensimon in New York City in the Presidential Suite of the St. Regis Hotel and was created by Iconix's in-house marketing team. The campaign features both Olsen's wearing gowns from the couture collection. In addition to the print ads, the campaign will also appear on the internet and in-store. Badgley Mischka has been hailed by Vogue as among the "Top 10 American Designers" and their designs appeal to a range of women, including celebrities Madonna, Catherine Zeta Jones, Jennifer Lopez, Kate Winslet, Sarah Jessica Parker, Ashley Judd and have dressed the First Daughters, Barbara and Jenna Bush for the Inaugural Ball. Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Holt Renfrew. About Iconix Brand Group, Inc. Iconix Brand Group, Inc., is in the business of marketing and licensing the CANDIE'S(R), BONGO(R), BADGLEY MISCHKA (R), JOE BOXER(R) and RAMPAGE(R) trademarks on a variety of apparel and fashion products. Through its wholly owned subsidiary, Brightstar Footwear, Inc., the Company also arranges for the manufacture of footwear products for mass market retailers. For investor information please visit the corporate Web site at http://www.iconixbrand.com. Contact: Maria Dolgetta Director of Public Relations Iconix Brand Group, Inc. 212.819.2084 firstname.lastname@example.org
SOURCE Iconix Brand Group, Inc.
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